The Ellassay SS14 Campaign Stars Top Model Sigrid Agren
Meghan Young — January 7, 2014 — Fashion
References: ellassay & fashiongonerogue
The Ellassay SS14 ad campaign harks back to the age of Audrey Hepburn, Grace Kelly and even Katherine Hepburn. It focuses on some of the most iconic ladylike looks including wide-brimmed hats and headscarves as well as pencil skirts and cocktail dresses. In a way, this wardrobe is a direct rebuttal to the questionable outfits being worn by such pop stars as Miley Cyrus and Rihanna. Although the latter has much more class than the former.
Starring top model Sigrid Agren, the Ellassay SS14 ad campaign is captured in studio against a dark backdrop. Yet the blonde beauty shines like a beacon in each image, even if she too is dressed darkly. It is this quality that will draw people's attention to the Ellassay SS14 ad campaign. The fashion will keep it.
Starring top model Sigrid Agren, the Ellassay SS14 ad campaign is captured in studio against a dark backdrop. Yet the blonde beauty shines like a beacon in each image, even if she too is dressed darkly. It is this quality that will draw people's attention to the Ellassay SS14 ad campaign. The fashion will keep it.
Trend Themes
1. Retro-inspired Fashion - There is an opportunity to capitalize on the trend of nostalgia and bring back classic, ladylike looks reminiscent of Audrey Hepburn and Grace Kelly.
2. Rejection of Pop Star Fashion - With the questionable outfits worn by pop stars, there is a market for fashion campaigns that promote more elegant and sophisticated styles.
3. Dark and Mysterious Aesthetic - The use of a dark backdrop creates a sense of intrigue and adds an edgier element to the ladylike fashion, offering an opportunity for a fusion of classic and modern aesthetics.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for retro-inspired looks by offering elegant and classic clothing options that cater to a more sophisticated clientele.
2. Fashion Advertising - Fashion advertising agencies can create campaigns that reject the provocative fashion worn by pop stars and instead focus on promoting timeless and elegant styles.
3. Photography and Styling - Photography and styling services can adopt a dark and mysterious aesthetic to create visually captivating images that blend classic and modern elements.
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