The Miss Dior Spring-Summer 2014 Campaign Stars Jennifer Lawrence
Meghan Young — February 21, 2014 — Fashion
References: dior & fashiongonerogue
The Miss Dior Spring-Summer 2014 ad campaign embraces the natural beauty of American actress Jennifer Lawrence, who reprises her role as the face of the label for the third season in a row. The photoshoot maintains a similar theme for the previous campaign by embracing a make-up free look while channeling the elegance of the first one. Simple yet evocative, the fashion ads capture the blonde beauty's honest personality in as gorgeous a way as possible.
Shot by photographer Patrick Demarchelier, the Miss Dior Spring-Summer 2014 ad campaign showcases new bag styles as well as looks from the spring mainline collection.
Shot by photographer Patrick Demarchelier, the Miss Dior Spring-Summer 2014 ad campaign showcases new bag styles as well as looks from the spring mainline collection.
Trend Themes
1. Natural Beauty Embracement - Brands could take inspiration from Miss Dior's natural beauty embracement that features Jennifer Lawrence and create ad campaigns that showcase real and unedited versions of celebrities.
2. Simplicity in Fashion - The Miss Dior Spring-Summer 2014 ad campaign could inspire fashion industries to create new and elegant collections that don't rely on bold fashion statements, which are often dictated by trends.
3. Label's Signature Concept - Miss Dior's use of Jennifer Lawrence for the third time in a row to represent the label could prompt other fashion industries to adopt similar signature concepts around well-known celebrities to drive brand exposure and awareness.
Industry Implications
1. Beauty - Beauty industry players could develop and promote all-natural products that help consumers achieve an effortless look similar to the one in Miss Dior's ad campaign.
2. Fashion - Fashion industries could experiment with simplifying their styles to focus on honest and elegant looks, like those in Miss Dior's ad campaign.
3. Photography - Photography industries could look into using unedited photos and natural light to capture models' true beauty, similar to the way Patrick Demarchelier shot Miss Dior's ad campaign.
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