The New Air Max Plus Model from Nike is Patterned with Stunning Blue Water
Riley von Niessen — November 10, 2016 — Fashion
Looking to give its consumers a reason to celebrate with a summery footwear style, Nike released a new Air Max Plus dubbed the 'Swimming Pool.'
The colorway immediately reminds one of an exotic resort's promotional photos, with a design of vibrantly blue clear water decorating the entirety of the upper. This theme is carried through the lining, laces and tongue as well, however the sole contrasts it in white.
The crisp hue from the supportive sole is extended up to part of the upper as well, helping the pool-inspired pattern to transition. Standing out from this, a 'TN Air' logo appears on the heels of the new Air Max Plus model in bright yellow. Additionally, Nike's branding is shown in blue embroidery on the tongues of the sneakers.
The colorway immediately reminds one of an exotic resort's promotional photos, with a design of vibrantly blue clear water decorating the entirety of the upper. This theme is carried through the lining, laces and tongue as well, however the sole contrasts it in white.
The crisp hue from the supportive sole is extended up to part of the upper as well, helping the pool-inspired pattern to transition. Standing out from this, a 'TN Air' logo appears on the heels of the new Air Max Plus model in bright yellow. Additionally, Nike's branding is shown in blue embroidery on the tongues of the sneakers.
Trend Themes
1. Pool-inspired Fashion - Opportunity for designers to create swimwear and other fashion items inspired by pool scenery.
2. Customized Colorway - The trend towards personalized or limited-edition sneakers that incorporate unique color schemes or graphic designs.
3. Environmental Consciousness - Sustainable development of materials and production techniques for fashion and footwear, considering water conservation and waste reduction.
Industry Implications
1. Footwear - Opportunity for footwear manufacturers to produce more colorfully patterned sneakers and address the needs of diverse consumers.
2. Fashion - Opportunity for fashion brands to incorporate bold color palettes inspired by nature and water into their lines.
3. Tourism - Potential to leverage imagery from exotic resorts and travel destinations to merchandise fashion items such as shoes and clothing.
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