Smallbirds Designs Wool Sneakers for Children Ages Two to Four
Ellen Smith — October 25, 2017 — Eco
References: allbirds & techcrunch
Allbirds is extending its stylish and practical shoe line to a younger demographic with the introduction of Smallbirds, the brand's first child-centric line.
The adorable shoes are exact replicas of the brand's popular wool runners, which are made with an eco-friendly merino wool. Available in sizes that would fit children between the ages of two and four, these sweet sneakers would make for the perfect gift this holiday season. Smallbirds are designed in a variety of colorways, including gray, red and blue, meaning parents with the same pair can buy a matching style for their little one.
Both adorable and environmentally responsible, these cute, tiny sneakers would appeal to the stylish and conscious consumer.
The adorable shoes are exact replicas of the brand's popular wool runners, which are made with an eco-friendly merino wool. Available in sizes that would fit children between the ages of two and four, these sweet sneakers would make for the perfect gift this holiday season. Smallbirds are designed in a variety of colorways, including gray, red and blue, meaning parents with the same pair can buy a matching style for their little one.
Both adorable and environmentally responsible, these cute, tiny sneakers would appeal to the stylish and conscious consumer.
Trend Themes
1. Children's Wool Sneakers - Disruptive innovation opportunities in the children's footwear market by offering eco-friendly, stylish and practical wool sneakers.
2. Child-centric Shoe Lines - Disruptive innovation opportunities in the fashion industry by introducing child-centric shoe lines that cater to younger demographics.
3. Matching Parent-child Styles - Disruptive innovation opportunities in the retail industry by creating matching parent-child styles that appeal to stylish consumers.
Industry Implications
1. Footwear - Disruptive innovation opportunities in the footwear industry by developing eco-friendly wool sneakers for children.
2. Fashion - Disruptive innovation opportunities in the fashion industry by creating child-centric shoe lines that appeal to younger demographics.
3. Retail - Disruptive innovation opportunities in the retail industry by offering matching parent-child styles that cater to stylish consumers.
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