The Miserable Men Instagram Series Captures Unwilling Consumers
Meghan Young — January 29, 2014 — Fashion
References: instagram & mymodernmet
Traditional wedding vows should really have an additional line introduced that addresses the passive torture women inflict on their men; one such situation is captured in the Miserable Men Instagram series. While women shop 'til they drop, men have already fallen behind enemy lines. Finding whatever refuge they can, whether that means giving up entirely by sprawling on the floor or engaging in a more dignified resting pose on a chair, the Miserable Men Instagram series shows that no matter what action they take, it is futile.
Granted, there are always exceptions to the common sight depicted in the Miserable Men Instagram series, it is hard to deny that this truly is the case more often than not. It can be considered a universal truth.
Granted, there are always exceptions to the common sight depicted in the Miserable Men Instagram series, it is hard to deny that this truly is the case more often than not. It can be considered a universal truth.
Trend Themes
1. Retail Therapy - Opportunity for retailers to create in-store experiences that cater to both men and women to increase customer satisfaction and spending
2. Gender Bias in Shopping - Opportunity to identify and challenge gender biases in shopping experiences to cater to all genders and increase inclusivity
3. E-commerce Personalization - Opportunity for e-commerce companies to personalize shopping experiences based on gender and purchase history to increase customer loyalty and repeat purchases
Industry Implications
1. Retail Industry - Opportunity for retailers to improve in-store experiences and cater to all genders to increase customer satisfaction and spending
2. E-commerce Industry - Opportunity for e-commerce companies to personalize shopping experiences and improve customer loyalty and repeat purchases
3. Marketing Industry - Opportunity for marketers to create campaigns that challenge gender biases in shopping and promote inclusivity for all genders
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