These Anti-Pollution Ads for Surfrider Throw Plastic in Surfers' Faces
Alexander Lam — June 6, 2013 — Eco
References: surfrider.org & fastcocreate
A campaign to raise awareness for acquatic plastic pollution for the Surfrider Foundation features beautiful surfing ads marred by plastic. The print ads are set in a beautiful and clear blue ocean with a small factor that changes everything. Every picture has pollution fouling a surfer's experience by getting in the way.
Included with the disturbing images is the text "almost 90% of all floating material in the ocean is plastic." That simple fact is the reason Surfrider decided to target plastic waste in order to help keep the ocean clean.
Developed by ad agency Arnold Worldwide, the ads seek to parody magazine surfer pictures. Attractive men and women are seen surfing mid-action. However, the addition of plastic pollution changes the entire premise of the picture and makes it very shocking.
Included with the disturbing images is the text "almost 90% of all floating material in the ocean is plastic." That simple fact is the reason Surfrider decided to target plastic waste in order to help keep the ocean clean.
Developed by ad agency Arnold Worldwide, the ads seek to parody magazine surfer pictures. Attractive men and women are seen surfing mid-action. However, the addition of plastic pollution changes the entire premise of the picture and makes it very shocking.
Trend Themes
1. Anti-pollution Advertising - Opportunity for ad agencies to create powerful environmental awareness campaigns using shocking images and facts.
2. Plastic Reduction Campaigns - Opportunity for environmental organizations to push for legislative change and consumer behavior modification in order to reduce plastic waste and protect aquatic life.
3. Sustainable Surfing - Opportunity for sports equipment manufacturers to invest in the development of sustainable materials for surfboards and other aquatic sports gear.
Industry Implications
1. Advertising - Use of shocking images and facts to create powerful ad campaigns can lead to more attention towards social and environmental issues.
2. Environmental Organizations - Campaigning for legislative change and consumer behavior modification to support cleaner oceans and sustainable living can contribute to a healthier planet.
3. Sports Equipment Manufacturing - Investment in the development of sustainable materials for surfboards and other aquatic sports gear can support environmentally conscious consumers and investors.
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