The JDate Books Ad Offers You Control of Your Dating Life
Leslie Chen — January 14, 2012 — Marketing
References: mccann.co.il & adsoftheworld
Some people may find the JDate Books ad a bit offensive, but it cannot be denied that it's also pretty hilarious. The advertisement emphasizes the importance of taking control of your own happily ever after.
Created by advertising agency McCann Erickson in Israel, the JDate Books ad features an attractive girl who has dropped her books at school. She is helped by someone that she is not attracted to, prompting the accompanying text, "Don't leave it to fate. JDate.co.il." The ad utilizes a classically humorous approach that everyone can relate to in some way.
Check out the JDate Books ad for a quick laugh that you may or may not feel bad about afterwards.
Created by advertising agency McCann Erickson in Israel, the JDate Books ad features an attractive girl who has dropped her books at school. She is helped by someone that she is not attracted to, prompting the accompanying text, "Don't leave it to fate. JDate.co.il." The ad utilizes a classically humorous approach that everyone can relate to in some way.
Check out the JDate Books ad for a quick laugh that you may or may not feel bad about afterwards.
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunity: Companies can use humor to engage with their target audience and create memorable advertising campaigns.
2. Personalized Dating - Disruptive innovation opportunity: Dating platforms can empower users to have control over their own dating experiences by providing personalized matches and features.
3. Empowering Relationships - Disruptive innovation opportunity: Businesses can focus on promoting empowerment and agency within relationships, highlighting the importance of personal choice and control.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertisers can explore creative and humorous approaches to capture audience attention and create impactful campaigns.
2. Online Dating - Disruptive innovation opportunity: Online dating platforms can enhance user experience by offering features that empower individuals to take control of their dating lives.
3. Relationship Coaching - Disruptive innovation opportunity: Relationship coaches and experts can emphasize the importance of personal agency and choice within relationships, offering guidance on making empowered decisions.
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