American Express Launched 'Proudly Backing' Initiatives in NY
Grace Mahas — June 18, 2019 — Social Good
References: americanexpress & adweek
This Pride Month is the celebration of the 50th anniversary of the Stonewall Uprising, and to celebrate inclusion, American Express is launching a 'Proudly Backing' campaign.
The campaign includes a performance by Lizzo at NYC hotel Times Square EDITION. The singer's birth name is Melissa Viviane Jefferson and she is known for having supported body-inclusion and LGBTQ+ accepting events. “I’ve always stood up for inclusivity and been an advocate for underrepresented communities, and that’s why I am so happy to help American Express launch their new ‘Proudly Backing’ campaign to send an important message of love and support to the LGBTQ+ community,” Lizzo said in a statement.
Sales from tickets to the event will be donated to the Stonewall Community Foundation, an organization that seeks to empower the LGTBQ+ community.
Image Credit: American Express
The campaign includes a performance by Lizzo at NYC hotel Times Square EDITION. The singer's birth name is Melissa Viviane Jefferson and she is known for having supported body-inclusion and LGBTQ+ accepting events. “I’ve always stood up for inclusivity and been an advocate for underrepresented communities, and that’s why I am so happy to help American Express launch their new ‘Proudly Backing’ campaign to send an important message of love and support to the LGBTQ+ community,” Lizzo said in a statement.
Sales from tickets to the event will be donated to the Stonewall Community Foundation, an organization that seeks to empower the LGTBQ+ community.
Image Credit: American Express
Trend Themes
1. Inclusive Financial Campaigns - Opportunity for companies to create financial campaigns that celebrate and support underrepresented communities, promoting inclusivity and diversity.
2. Celebrity-endorsed Philanthropy - Opportunity for brands to partner with celebrities who align with their values and beliefs to drive social impact initiatives and engage a wider audience.
3. Empowering LGBTQ+ Community - Opportunity for organizations to support and empower the LGBTQ+ community through donations, events, and partnerships.
Industry Implications
1. Financial Services - Disruptive innovation opportunity for financial services companies to create specialized products and services catering to underrepresented communities and promoting financial inclusion.
2. Entertainment - Disruptive innovation opportunity for the entertainment industry to collaborate with celebrities and create events that raise funds for social causes and promote social responsibility.
3. Nonprofit - Disruptive innovation opportunity for nonprofit organizations to find innovative ways to empower and support the LGBTQ+ community through partnerships and fundraising initiatives.
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