South African Investment Company Uses James Dean in Ads
Jacqueline Parrish — September 22, 2009 — Marketing
References: en.wikipedia.org & dailymail
The handsome, beloved and very much deceased 'Rebel Without A Cause' star from the 50s has been given new life with a James Dean dead-ringer starring in a South African investment firm's James Dean 'Legend' commercial.
The James Dean 'Legend' commercial poses the statement “Given more time, imagine the possibilities,” and shows their take on what the talented actor could have achieved had he not died in a car crash at the young age of 24.
The commercial shows James Dean as he ages, becoming both a humanitarian-like figure as well as a film director. The James Dean 'Legend' commercial is a controversial, thought-provoking ad that has breathed new life into this legendary icon.
The James Dean 'Legend' commercial poses the statement “Given more time, imagine the possibilities,” and shows their take on what the talented actor could have achieved had he not died in a car crash at the young age of 24.
The commercial shows James Dean as he ages, becoming both a humanitarian-like figure as well as a film director. The James Dean 'Legend' commercial is a controversial, thought-provoking ad that has breathed new life into this legendary icon.
Trend Themes
1. Resurrecting Deceased Celebrities - Opportunity for investment firms to creatively use deceased celebrities in advertising campaigns to evoke emotions and capture attention.
2. Exploring What Could Have Been - Potential for brands to imagine and showcase alternate timelines for deceased celebrities, sparking conversations and engaging audiences.
3. Controversial Thought-provoking Ads - Space for companies to create controversial and provocative advertisements that challenge societal norms and generate buzz.
Industry Implications
1. Advertising - Innovative advertising agencies can capitalize on the concept of using deceased celebrities to elicit strong emotional responses in campaigns.
2. Film and Entertainment - Film production companies can create fictional narratives around deceased actors to explore the potential careers they could have had.
3. Investment - Investment firms can leverage the use of deceased celebrities to associate their brand with the concept of untapped potential and imagination.
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