The Ray-Ban Never Hide ‘Watergun' Ad Showcases Summer Fun
Matt Ho — April 15, 2011 — Pop Culture
It must’ve been one heck of a time for the actors filming the Ray-Ban Never Hide ‘Watergun’ commercial because I’d have done it for free if I knew what it entailed.
If any word can describe the Ray-Ban Never Hide ‘Watergun’ ad, it’s either epic or badass. Citizens in a Californian neighborhood don shades walking casually, only to reveal that they’re getting ready for a water shootout. In true gangster style, everyone pulls out hidden Super Soakers, assembles in groups AND there’s even a drive-by shooting Boyz N’ Da Hood style. The combination of the cinematic slow-mos and the music add the cherry on top to make this commercial more amazing than it already is.
If you’re looking for something to do on a day off, lock n’ load your Super Soakers, bring your friends and lay the smack-down in an all-out water brawl.
If any word can describe the Ray-Ban Never Hide ‘Watergun’ ad, it’s either epic or badass. Citizens in a Californian neighborhood don shades walking casually, only to reveal that they’re getting ready for a water shootout. In true gangster style, everyone pulls out hidden Super Soakers, assembles in groups AND there’s even a drive-by shooting Boyz N’ Da Hood style. The combination of the cinematic slow-mos and the music add the cherry on top to make this commercial more amazing than it already is.
If you’re looking for something to do on a day off, lock n’ load your Super Soakers, bring your friends and lay the smack-down in an all-out water brawl.
Trend Themes
1. Watergun Game Trend - Expect to see a rise in interactive water gun games that can be played in both private and public spaces.
2. Epic Advertisements Trend - With rising competition, brands are turning to epic, high-production advertisements to make their products stand out.
3. Summer Fun Trend - As temperatures rise globally, expect to see more advertisements promoting outdoor summer fun.
Industry Implications
1. Advertising Industry - Companies in the advertising industry are presented with opportunities to create more epic, high-production advertisements that stand out from the rest.
2. Entertainment Industry - Expect to see more water gun games popping up as a fun activity for all ages, providing a new opportunity for the entertainment industry to capitalize on.
3. Outdoor Recreational Industry - The rise in popularity of interactive water gun games presents new opportunities for outdoor recreational companies to incorporate them into their offerings.
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