The Cassette Playa SS12 Collection is Loud and Quirky
Meghan Young — July 3, 2011 — Fashion
References: cassetteplaya & lifelounge.au
If the brand's name somehow doesn't give it away, then the retro style of the clothing surely will -- the Cassette Playa SS12 collection is hugely influenced by the 90s. From its crazy graphics to its neon colors and baggy fits, this streetwear line may be rather nostalgic, but it offers a lot of pieces that many other fashion labels don't, which sets it apart from the competition.
Designed by Carri Mundane (also known as Carri Munden), the Cassette Playa SS12 catalog even looks as though it has been shot back in the 90s. Grainy and candid, it features a lot of urban backdrops that gives the line a badass feel. From basic button-ups to loud space-themed prints, it does offer quite a bit.
Designed by Carri Mundane (also known as Carri Munden), the Cassette Playa SS12 catalog even looks as though it has been shot back in the 90s. Grainy and candid, it features a lot of urban backdrops that gives the line a badass feel. From basic button-ups to loud space-themed prints, it does offer quite a bit.
Trend Themes
1. 90s-influenced Streetwear - Disruptive innovation opportunity: Creating streetwear collections that embrace the nostalgic aesthetic of the 90s.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating 90s-inspired designs and graphics into clothing lines to attract nostalgia-seeking consumers.
2. Photography - Disruptive innovation opportunity: Using grainy and candid photography techniques to create retro-inspired catalogs for fashion brands.
3. Graphic Design - Disruptive innovation opportunity: Designing loud and quirky space-themed prints for streetwear brands to differentiate from competitors.
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