Flavors and foods of West Indian origin are becoming increasingly popular
Trend - East Asian flavors and food forms have dominated the mainstream ethnic food space in North America for some time; however, a recent increase in Caribbean influences can be seen across industries, from high-end dining to packaged snacking. Food of West Indian origin focuses on heartiness and refreshing tropical flavors, providing both escapism and comfort.
Insight - Over the pandemic, more people returned to the kitchen to enjoy the exploratory nature of food. Additionally, the emotional aspect of cooking and eating became more important than ever. These dual desires of escapism and comfort were initially satisfied by the online foodie community. Influencers and high-end chefs alike recognized Caribbean food as a winner in this regard. This was further fueled by folks of West Indian origin -- whether currently living in Caribbean countries or not -- looking to both enjoy and share food that is familiar to them, especially in the midst of chaos.
Insight - Over the pandemic, more people returned to the kitchen to enjoy the exploratory nature of food. Additionally, the emotional aspect of cooking and eating became more important than ever. These dual desires of escapism and comfort were initially satisfied by the online foodie community. Influencers and high-end chefs alike recognized Caribbean food as a winner in this regard. This was further fueled by folks of West Indian origin -- whether currently living in Caribbean countries or not -- looking to both enjoy and share food that is familiar to them, especially in the midst of chaos.
Workshop Question - How can you tap into the emotional nature of food to expand your customer's palate?
Trend Themes
1. Rise of Caribbean Cuisine - Caribbean flavors and cuisine are increasingly popular across different industries, from high-end dining to packaged snacks.
2. Cooking at Home - More people cooked at home over the pandemic, leading to increased interest in accessible and exploratory cuisine.
3. Plant-based Snacks - Consumers are gravitating towards plant-based snack options like Grace Exotic Chips, which are vegan-friendly and sourced from fruits and vegetables.
Industry Implications
1. Food and Beverage - Opportunities to craft and/or distribute Caribbean-inspired snack and drink options, especially ones that cater to the plant-based trend.
2. Lifestyle - There is an opportunity to innovate in culinary travel through immersive cultural experiences and food-oriented tours.
3. Alcohol - Distilleries can take inspiration from the ancestral hibiscus drink and incorporate it into new spirits and liqueurs.
