Tyrells Veg Crisps Now Feature Improved Flavor and Consistency
Michael Hemsworth — September 23, 2022 — Marketing
References: kpsnacks & talkingretail
The Tyrells Veg Crisps are debuting a new and improved format in the UK to provide consumers with a more consistent snack that prioritizes a tasty flavor.
The snack chips are crafted using only the freshest, highest quality vegetables that are sliced up before being cooked using new technologies like vertical ovens. These cooking methods help to fry, dry and spin the chips to achieve a uniform consistency that's perfect for consumers of all ages to enjoy. The hand-cooked snack is lightly seasoned for a touch of additional flavor and are positioned as the perfect alternative to conventional potato chips.
The Tyrells Veg Crisps come in three flavors including Veg Crisps with Sea Salt, Veg Crisps with Balsamic Vinegar & Sea Salt and the Sweet Potato Crisps with Sea Salt.
The snack chips are crafted using only the freshest, highest quality vegetables that are sliced up before being cooked using new technologies like vertical ovens. These cooking methods help to fry, dry and spin the chips to achieve a uniform consistency that's perfect for consumers of all ages to enjoy. The hand-cooked snack is lightly seasoned for a touch of additional flavor and are positioned as the perfect alternative to conventional potato chips.
The Tyrells Veg Crisps come in three flavors including Veg Crisps with Sea Salt, Veg Crisps with Balsamic Vinegar & Sea Salt and the Sweet Potato Crisps with Sea Salt.
Trend Themes
1. Improved Vegetable Chip Technology - New vertical ovens and cooking methods result in uniform, crispy and flavorful chips.
2. Healthy Snack Alternatives - Positioning vegetable chips as a healthy alternative to conventional potato chips.
3. Flavored Veggie Chips - Introducing exotic flavors like sea salt and balsamic vinegar along with traditional flavors.
Industry Implications
1. Snack Food - Improving the quality and consistency of vegetable chips to provide consumers with healthier snacking options.
2. Health and Wellness - Promoting vegetable chips as a nutritious alternative snack in the health and wellness industry.
3. Foodservice - Partnering with restaurants and catering companies to offer vegetable chips as a healthy side dish.
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