Hallmark Rainbow Brite Makeover Sexes Up a Saturday Morning Classic
Marissa Brassfield — October 17, 2009 — Pop Culture
References: jezebel & huffingtonpost
This Rainbow Brite makeover will either please you or make you mad, depending on how old you were in the 80s. Earlier this year, we covered the tween version of Dora the Explorer, and it appears that Rainbow Brite has gotten a similar slimmed-down, sexed-up treatment.
The Huffington Post picked up on the manga-inspired feel to Hallmark's Rainbow Brite makeover. With Rainbow Brite's longer, leaner silhouette and almond-shaped eyes, the adorable 80s cartoon certainly looks like a distant cousin of Sailor Moon. What do you think?
The Huffington Post picked up on the manga-inspired feel to Hallmark's Rainbow Brite makeover. With Rainbow Brite's longer, leaner silhouette and almond-shaped eyes, the adorable 80s cartoon certainly looks like a distant cousin of Sailor Moon. What do you think?
Trend Themes
1. Manga-inspired Makeovers - Opportunity for brands to give popular characters a fresh, modern look with manga-inspired makeovers.
2. Nostalgic Revivals - Reviving 80s cartoons with modern updates and contemporary designs can tap into nostalgia and attract both old and new audiences.
3. Character Reimaginings - Adapting classic characters to fit current trends and aesthetics can create buzz and generate renewed interest in the IP.
Industry Implications
1. Animation - Animation studios can explore new design styles and techniques to update classic characters and attract a wider audience.
2. Fashion - Fashion brands can collaborate with cartoon IPs to create limited-edition collections inspired by the character makeovers and capitalize on nostalgia trends.
3. Toy Manufacturing - Toy companies can produce new merchandise featuring updated character designs, appealing to nostalgic adults and younger consumers alike.
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