CLOT Teams Up with Arcade1Up to Launch Street Fighter II Collection
Niko Pajkovic — April 22, 2022 — Tech
References: juicestore & modern-notoriety
CLOT, a fashion label founded by Edison Chen, has teamed up with computer production company Arcade1Up to launch a one-of-a-kind Street Fighter II clothing and accessories collection. The new capsule arrives as a celebration of the iconic arcade fighting game's 30th anniversary.
Headling the new collection is a limited-edition Big Blue Arcade Machine, which arrives in a 'Burning Red' colorway and dons CLOT's 'Silk Royale' design. The arcade cabinet comes with multiple classic Capcom games, including Street Fighter II Championship Edition, Darkstalkers: The Night Warriors, Super Street Fighter II Turbo, Saturday Night Slam Masters, and more. '
As for apparel, the collection will include t-shirts and hoodies with graphics consisting of imagery taken directly from the iconic game. For example, blue hoodies come donning an image of Ryu blasting Hadoukens in a logo shaped like CLOT's signature design.
Image Credit: CLOT
Headling the new collection is a limited-edition Big Blue Arcade Machine, which arrives in a 'Burning Red' colorway and dons CLOT's 'Silk Royale' design. The arcade cabinet comes with multiple classic Capcom games, including Street Fighter II Championship Edition, Darkstalkers: The Night Warriors, Super Street Fighter II Turbo, Saturday Night Slam Masters, and more. '
As for apparel, the collection will include t-shirts and hoodies with graphics consisting of imagery taken directly from the iconic game. For example, blue hoodies come donning an image of Ryu blasting Hadoukens in a logo shaped like CLOT's signature design.
Image Credit: CLOT
Trend Themes
1. Arcade-inspired Apparel - Opportunity to innovate on clothing and accessories designs and incorporate classic arcade games imagery.
2. Limited-edition Collections - Opportunity to create timed exclusive collections that generate buzz and demand for a short period of time.
3. Gaming Crossovers - Opportunity for fashion and gaming industries to collaborate and create exclusive products with a shared audience.
Industry Implications
1. Fashion - Fashion brands can explore new licensed merchandise products and partnerships to reach new audiences.
2. Gaming - Video game producers can expand merchandise offerings beyond games and reach broader audiences.
3. Retail - Retailers can capitalize on exclusive product releases and time-driven collections to attract customers and engage with them.
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