The Brownes Dairy Wiggles Prebiotic Yogurt Comes in Four Flavors
Michael Hemsworth — September 23, 2019 — Marketing
References: brownesdairy.au & foodbev
The Brownes Dairy Wiggles prebiotic yogurt have been unveiled in Western Australia as a new lineup of dairy products for parents to feel confident about giving to their kids. Each of the products are made with prebiotic fiber that has been extracted from the chicory roots, which will help promote the growth of good bacteria in the gut. The yogurts come packaged in pouches and are available in four flavors including Strawberry, Vanilla Bean, Blueberry and Mango.
Nicole Ohm spoke on the Brownes Dairy Wiggles prebiotic yogurt on behalf of the brand saying, "We all know about probiotics, the live cultures that aid in digestive health, but many people are unaware of the importance and even the existence of prebiotics. Think of prebiotics as food for your probiotic – it helps the good bacteria grow, giving our yoghurt pouches an extra boost for kids. At Brownes Dairy, we’re always looking to innovate to create the most nutritious and tasty products for our little ones and being the first in Australia to create yoghurt pouches for kids with both prebiotics and probiotics solidifies our recent honor of being named one of AFR Boss’ Most Innovative Companies.”
Nicole Ohm spoke on the Brownes Dairy Wiggles prebiotic yogurt on behalf of the brand saying, "We all know about probiotics, the live cultures that aid in digestive health, but many people are unaware of the importance and even the existence of prebiotics. Think of prebiotics as food for your probiotic – it helps the good bacteria grow, giving our yoghurt pouches an extra boost for kids. At Brownes Dairy, we’re always looking to innovate to create the most nutritious and tasty products for our little ones and being the first in Australia to create yoghurt pouches for kids with both prebiotics and probiotics solidifies our recent honor of being named one of AFR Boss’ Most Innovative Companies.”
Trend Themes
1. Prebiotic Yogurt - The Brownes Dairy Wiggles prebiotic yogurt offers an opportunity for dairy companies to tap into the growing demand for gut health products.
2. Pouch Packaging - The use of pouch packaging for youth yogurts presents a disruptive innovation opportunity for packaging companies to create convenient, on-the-go options for parents and kids.
3. Prebiotics and Probiotics - The combination of prebiotics and probiotics in yogurt products offers a chance for food and beverage companies to create functional foods that promote digestive health.
Industry Implications
1. Dairy - The dairy industry can leverage the demand for healthier options by introducing prebiotic yogurts into their product portfolios.
2. Packaging - Packaging companies can capitalize on the popularity of pouch packaging for youth yogurts by creating innovative and sustainable packaging solutions.
3. Food and Beverage - The food and beverage industry can explore the incorporation of prebiotics and probiotics into various product categories, such as snacks, drinks, and desserts, to tap into the rising consumer interest in gut health.
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