United Airlines' 'Million Miles' Will Give Away 1 Million Points
Ellen Smith — August 21, 2018 — World
Precious travel memories can be turned into a trip to somewhere new with United Airlines' Million Miles competition, which is rewarding travelers with airline miles in exchange for happy stories.
The lucky winner whose travel photo, video or memory is selected, will receive one million points toward the airline, which is incredibly valuable currency to those who travel frequently as points can be put toward upgrades, meals and even tickets. The contest will be judged by five people who won United Airlines' last competition - who were hand-picked for their love of traveling.
This contest aims to promote the brand's newly launched Original Content Hub and hopes to encourage frequent travelers to use United as their airline of choice.
The lucky winner whose travel photo, video or memory is selected, will receive one million points toward the airline, which is incredibly valuable currency to those who travel frequently as points can be put toward upgrades, meals and even tickets. The contest will be judged by five people who won United Airlines' last competition - who were hand-picked for their love of traveling.
This contest aims to promote the brand's newly launched Original Content Hub and hopes to encourage frequent travelers to use United as their airline of choice.
Trend Themes
1. Memory Sharing - There is a disruptive innovation opportunity for platforms that allow users to share and monetize their travel memories.
2. Branded Competitions - Brands can leverage the power of competitions to engage customers and promote their products or services.
3. Rewarding User-generated Content - Businesses can incentivize customers to create and share content by offering rewards in the form of points, discounts, or experiences.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can benefit from incorporating user-generated content and organizing competitions to attract and engage customers.
2. Social Media Platforms - Social media platforms have an opportunity to create specialized features and functionalities for users to share and monetize their travel memories.
3. Branding and Marketing - Branding and marketing agencies can assist companies in designing and executing effective competitions as part of their promotional strategies.
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