Theragun and RED have teamed up for a range of products
Ellen Smith — October 20, 2020 — Social Good
Tech and wellness brand Theragun and RED have teamed up for a range of products that will raise funds for Global Fund’s COVID-19 Response and (RED)’s fight to end AIDS.
Theragun, formerly Therabody, is a pulsing device that can connect to an accompanied app to preform a variety of muscle relieving, soreness reducing, and mobility increasing massage routines. The gun-like device can be held directly against the muscle, while the pulsing mechanisms work to relax and soothe the muscles. In an official press release, Therabody’s CEO Benjamin Nazarian said As a tech wellness company, Therabody provides solutions that can help everybody live a fuller, healthier lifestyle. With (THERABODY)RED, we are not only supporting everyday needs through our wellness offerings, but we are also creating a unique opportunity for our community to give back through their purchase by providing essential life-saving medicine and access to healthcare to those that are in need.”
Image Credit: Therabody
Theragun, formerly Therabody, is a pulsing device that can connect to an accompanied app to preform a variety of muscle relieving, soreness reducing, and mobility increasing massage routines. The gun-like device can be held directly against the muscle, while the pulsing mechanisms work to relax and soothe the muscles. In an official press release, Therabody’s CEO Benjamin Nazarian said As a tech wellness company, Therabody provides solutions that can help everybody live a fuller, healthier lifestyle. With (THERABODY)RED, we are not only supporting everyday needs through our wellness offerings, but we are also creating a unique opportunity for our community to give back through their purchase by providing essential life-saving medicine and access to healthcare to those that are in need.”
Image Credit: Therabody
Trend Themes
1. Charitable Wellness Products - Opportunity for companies to create wellness products that raise funds for charitable causes.
2. Tech-enabled Therapy - Innovations in wellness tech devices for muscle relieving and relaxation can also benefit mental health therapy.
3. Collaborative Social Responsibility - Companies can work together to tackle social issues and deliver essential health-related items to those in need.
Industry Implications
1. Wellness - The wellness industry can promote more products that support charitable causes as well as mental health therapy.
2. Technology - The technology industry can develop more sophisticated wellness products that go beyond physical muscle relief functionality.
3. Corporate Social Responsibility - Industries across the board can leverage collaborations with other companies to aid in social responsibility and ethical product sourcing.
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