Lexus HS250 Hybrid Projected to Sell 25,000 Units in First Year
Shelby Lee Walsh — June 16, 2009 — Autos
References: greenpacks.org
It is surprising to hear Toyota say they will sell 25,000 Lexus HS250 Hybrids in its first year because, let’s face it, the auto industry has taken a turn for the worse. Sales are way down.
Greenpacks.org states the “Lexus Hybrid is Toyota's first hybrid-only luxury model which will be sold in the US… [and] with 60% of the entry level sedan buyers considering a hybrid model, Toyota could actually achieve its targets.”
With gas prices so high, it is only natural that people look to fuel-efficient cars. Looks like we’ll have to wait to see if Toyota’s projections are true because the Lexus HS250 doesn’t go on sale until later this summer.
Greenpacks.org states the “Lexus Hybrid is Toyota's first hybrid-only luxury model which will be sold in the US… [and] with 60% of the entry level sedan buyers considering a hybrid model, Toyota could actually achieve its targets.”
With gas prices so high, it is only natural that people look to fuel-efficient cars. Looks like we’ll have to wait to see if Toyota’s projections are true because the Lexus HS250 doesn’t go on sale until later this summer.
Trend Themes
1. Fuel Efficient Cars - The rise in gas prices and concern for the environment has created a trend towards fuel efficient cars that might disrupt the traditional car industry and shift consumer preferences.
2. Hybrid Car Models - The success of Toyota's first hybrid-only luxury model, Lexus HS250, can lead to a trend towards hybrid car models and innovation in the luxury car sector.
3. Recession-proof Auto Sales - The success of the Lexus HS250 in projected sales despite the economic downturn may present a trend towards recession-proof auto sales strategies that can transform the industry.
Industry Implications
1. Automobile - The automobile industry is expected to undergo a transformation in the production, marketing and sale of hybrid and fuel efficient cars with opportunities for innovation and growth.
2. Luxury Car - The luxury car sector has an opportunity to embrace sustainability as a differentiator and driver of sales by incorporating hybrid technology into their designs.
3. Green Energy - There is an opportunity for green energy and technology industries to partner with the automobile industry in developing sustainable and eco-friendly cars that can disrupt the market and appeal to a growing environmentally conscious consumer base.
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