'Domino's Pizza Safe Sound' Had Listeners Laughing
Harris Jay Rosenberg Alterman — April 19, 2012 — Marketing
References: dominos & theawesomer
'Domino's Pizza Safe Sound' was added to pizza delivery scooters in the Netherlands to give silent scooters some noise. Previously the scooters had been silent which can be dangerous for pedestrians and more importantly other drivers.
This machine produces noises that were made with a human mouth and sound like an accelerating engine with a few funny bits thrown in. The normal "put-put" noise that an engine makes while at a stoplight is now replaced with a man repeating the word "Domino's" over and over. Every now and again, the engine will yell out the word "pizza" when the scooter begins to accelerate more.
Bikers and people on the street were immediately drawn to the strange noise and Domino's certainly got their brand name out there with a simple joke.
This machine produces noises that were made with a human mouth and sound like an accelerating engine with a few funny bits thrown in. The normal "put-put" noise that an engine makes while at a stoplight is now replaced with a man repeating the word "Domino's" over and over. Every now and again, the engine will yell out the word "pizza" when the scooter begins to accelerate more.
Bikers and people on the street were immediately drawn to the strange noise and Domino's certainly got their brand name out there with a simple joke.
Trend Themes
1. Human-made Engine Noises - Creating engine noises using human mouths presents an opportunity for innovative sound design in various industries.
2. Silent Scooter Safety - Addressing the safety concerns of silent scooters can lead to disruptive innovation in transportation and urban planning sectors.
3. Branding Through Sonic Experiences - Utilizing sound effects and brand-specific audio cues can offer disruptive marketing opportunities across industries.
Industry Implications
1. Automotive - Incorporating human-made engine noises can revolutionize electric and hybrid vehicle sound design in the automotive industry.
2. Food Delivery - Innovating safe and distinctive sound branding for delivery scooters can disrupt the food delivery industry by enhancing customer recognition and improving road safety.
3. Advertising & Marketing - Exploring sonic branding and audio experiences can create disruptive marketing strategies across various industries, including food and transportation.
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