Gaelle Devins — April 18, 2006 — Autos
References: pinkladiesmembers
"Pink Ladies provides a ladies only private hire service, with safety always at the forefront. If you take all the pre-conceptions that you have about taxis or private hire and turn them upside down, you have Pink Ladies.
All passengers (ladies) will be members of an exclusive club.
All Pink Ladies Cab drivers are ladies and are uniformed (in pink of course).
Each Pink Cab has the latest GPRS vehicle tracking and satellite navigation.
Every cab will be pink with a pink leather interior.
Every Pink Ladies passenger will be rung twice when the Pink Cab is two minutes away.
All Pink Ladies Cab drivers are trained in first aid, self-defence and customer care.
There will be no money held in the Pink Cars
We really don't think that we need say any more! "
All passengers (ladies) will be members of an exclusive club.
All Pink Ladies Cab drivers are ladies and are uniformed (in pink of course).
Each Pink Cab has the latest GPRS vehicle tracking and satellite navigation.
Every cab will be pink with a pink leather interior.
Every Pink Ladies passenger will be rung twice when the Pink Cab is two minutes away.
All Pink Ladies Cab drivers are trained in first aid, self-defence and customer care.
There will be no money held in the Pink Cars
We really don't think that we need say any more! "
Trend Themes
1. Female-only Transportation Services - Opportunities to provide transportation services exclusively for a particular gender, prioritizing safety and comfort, while also promoting inclusivity.
2. Specialized Vehicle Branding - Innovative ideas to create distinct, relevant, and eye-catching themes within vehicle designs to maximise brand exposure.
3. Enhanced Driver Education and Training - Innovation in driver training programs, which include education on various customer-specific issues such as self-defence, first-aid and customer care.
Industry Implications
1. Transportation Industry - The development and implementation of female-only transportation services - an untapped market - with a focus on safety and security.
2. Automotive Industry - Branding and customization of the vehicles to help enhance brand exposure, while also catering to a specific target audience.
3. Education Industry - Opportunities for creating education and training programs for a more empowered and skilled workforce, with a focus on educating drivers in self-defence, first-aid, and customer care.
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