The Ssangyong e-XIV Puts Hyundai and Kia on Notice
Michael Hines — September 16, 2012 — Autos
The Ssangyong e-XIV is a new electric crossover concept set to debut at the 2012 Paris Motor Show. For those who don’t know, Ssangyong is South Korea’s fourth largest car company. The tiny automaker is hoping to up its profile with the eco-friendly e-XIV.
e-XIV is meant to stand for 'electric-eXciting user Interface Vehicle.' All confusing abbreviations aside, the Ssangyong’s newest concept looks pretty solid. The crossover is powered by an electric motor paired to a small gas engine that acts as a range extender. The controls for the cabin are all located on a centralized interface that can be accessed via smartphone. The Ssangyong e-XIV also features a glass roof complete with a full solar panel. Don’t expect to see this car on any road anytime soon, as it appears to be strictly a design study.
e-XIV is meant to stand for 'electric-eXciting user Interface Vehicle.' All confusing abbreviations aside, the Ssangyong’s newest concept looks pretty solid. The crossover is powered by an electric motor paired to a small gas engine that acts as a range extender. The controls for the cabin are all located on a centralized interface that can be accessed via smartphone. The Ssangyong e-XIV also features a glass roof complete with a full solar panel. Don’t expect to see this car on any road anytime soon, as it appears to be strictly a design study.
Trend Themes
1. Electric Crossover Cars - The electric crossover car trend presents an opportunity for auto manufacturers to develop innovative vehicles that combine the benefits of electric power with the versatility of a crossover design.
2. Eco-friendly Concepts - The Ssangyong e-XIV showcases the trend of eco-friendly concepts in the automotive industry, offering a range-extending electric motor and a solar panel roof for sustainable and energy-efficient driving.
3. Integrated User Interfaces - The centralized interface and smartphone integration in the Ssangyong e-XIV demonstrate the trend towards integrated user interfaces in vehicles, allowing seamless access to controls and features.
Industry Implications
1. Automotive - The automotive industry has the opportunity to capitalize on the trend of electric crossover cars by developing and manufacturing eco-friendly vehicles that appeal to environmentally-conscious consumers.
2. Renewable Energy - The renewable energy industry can benefit from the trend of eco-friendly concepts like the Ssangyong e-XIV, by providing solar panels and other renewable energy solutions to power electric vehicles.
3. Smartphone Technology - The smartphone technology industry can explore collaborative opportunities with automakers to develop integrated user interfaces for vehicles, enhancing the driving experience and connectivity for consumers.
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