Electric Family Creates Friendship Bracelets for World Vision
Erin Fox — February 6, 2013 — Social Good
References: facebook & electricfamily
There is nothing dismal about Electric Family; from the name to the company's vision, this electrifying company invigorates social change through fashion and music.
The Electric Family bracelet was created to showcase the symbolic message of love and support from the music industry to its community. This band creates a special bond between charity initiatives and its user. The proceeds from the bracelets go to supporting the livelihood of children through World Vision.
Electric Family wants to strengthen the bonds of people, as well as induce change to a culture. By marketing this bracelet at music festivals, the organization has opened its doors to a new audience. This allows it to speak to a whole new set of people who wouldn't be on the original target for World Vision's marketing scheme.
Contact Information
Electric Family website
Electric Family Twitter
Electric Family Facebook
The Electric Family bracelet was created to showcase the symbolic message of love and support from the music industry to its community. This band creates a special bond between charity initiatives and its user. The proceeds from the bracelets go to supporting the livelihood of children through World Vision.
Electric Family wants to strengthen the bonds of people, as well as induce change to a culture. By marketing this bracelet at music festivals, the organization has opened its doors to a new audience. This allows it to speak to a whole new set of people who wouldn't be on the original target for World Vision's marketing scheme.
Contact Information
Electric Family website
Electric Family Twitter
Electric Family Facebook
Trend Themes
1. Social Change Through Fashion - Opportunity for fashion brands to leverage their products to support charitable causes and create a meaningful impact.
2. Music Festival Marketing - Music festivals provide a platform for organizations to reach a new audience and engage them in social initiatives.
3. Unique Bracelet as a Symbol - Creating a unique bracelet that symbolizes love, support, and charitable giving, opening up avenues for innovative designs and collaborations.
Industry Implications
1. Fashion - Fashion brands can incorporate social impact initiatives and create products that resonate with consumers.
2. Music - Music festivals and artists can collaborate with charitable organizations to drive awareness and support for social causes.
3. Jewelry - Jewelry brands can explore the use of unique symbols and designs to create meaningful products with a purpose.
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