The Cupcake Project Adorns Her Macaroon Cupcake with Petit Macaroons
Susan Keefe — October 18, 2011 — Lifestyle
References: cupcakeproject
These Macaroon Cupcakes from Cupcake Project may just be the most darling petite cakes around. As a way to symbolize the passing of the confectionery crown, the Cupcake Project created these cups of cake as a way to bid farewell to the long reigning dessert champion known as cupcakes and to welcome macaroons, the victorious challenger, into their new place in the sun. I doubt cupcake aficionados will be abandoning their cupful of pleasure anytime soon, but macaroons have certainly been gathering speed and gaining boatloads of new fans.
What is remarkable about these cupcakes is their gorgeous halo of mini macaroons. Macaroons are finicky in the first place, making them miniature can't be easy. Using autumn leaves as inspiration for the cakes' color palette, these angle food numbers are topped with salted caramel icing and tiny pumpkin spice macaroons with a caramel chocolate ganache.
Adorable beyond all reason and ridiculously decadent, these Macaroon Cupcakes are sure to plaster a stupefied grin on your face with just one bite.
What is remarkable about these cupcakes is their gorgeous halo of mini macaroons. Macaroons are finicky in the first place, making them miniature can't be easy. Using autumn leaves as inspiration for the cakes' color palette, these angle food numbers are topped with salted caramel icing and tiny pumpkin spice macaroons with a caramel chocolate ganache.
Adorable beyond all reason and ridiculously decadent, these Macaroon Cupcakes are sure to plaster a stupefied grin on your face with just one bite.
Trend Themes
1. Miniature Confections - Opportunities for innovative companies to capitalize on the demand for miniature desserts that are both visually appealing and delicious.
2. Hybrid Desserts - Innovative businesses can create unique and delicious hybrid desserts like the Macaroon Cupcake to challenge traditional dessert options.
3. Miniature Decorating - New opportunities arise for companies that offer small decorative confections that can add a unique touch to any dessert.
Industry Implications
1. Bakery - Bakeries can expand their offerings by incorporating miniature confections into their menu.
2. Event Planning - Event planners can capitalize on the trend of miniature and hybrid desserts by offering them as a unique touch to their events.
3. Specialty Food - Specialty food companies can create a niche by providing delicious and visually appealing miniature desserts for consumers seeking unique options.
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