Dutch Designer Willem Heeffer Turned 334 Old Tins into Diner Decor
Ryan Fowler — May 22, 2013 — Eco
References: psfk
Using simple items like a recycled can, you can create some incredibly appealing decor. Dutch designer Willem Heeffer has used the recycled can concept at a diner to create many attractive and eco-conscious designs. Using 334 old tins, Heeffer has created cutlery holders, bar lights, storage displays and chandeliers.
This one-of-a-kind decor has been designed for Hans Välimäki’s new Midhill American Diner in Helsinki, Finland. The recycled cans were collected by Heeffer at various restaurant locations around the city. He has taken these items that would have gone into the trash and made a creative eco-solution for the diner.
The chandeliers, for example, have each been made from twenty one Heinz Beans cans. This type of design needs to be adopted by other establishments to ensure that we are all making the best of our resources.
This one-of-a-kind decor has been designed for Hans Välimäki’s new Midhill American Diner in Helsinki, Finland. The recycled cans were collected by Heeffer at various restaurant locations around the city. He has taken these items that would have gone into the trash and made a creative eco-solution for the diner.
The chandeliers, for example, have each been made from twenty one Heinz Beans cans. This type of design needs to be adopted by other establishments to ensure that we are all making the best of our resources.
Trend Themes
1. Sustainable Decor - The use of recycled materials in decor, such as Willem Heeffer's chandeliers, presents an opportunity for businesses to invest in sustainable practices.
2. Upcycling - The trend of upcycling items that would otherwise be discarded, like Heeffer's cutlery holders and bar lights, presents a disruptive innovation opportunity for businesses seeking to reduce waste and promote eco-friendliness.
3. Eco-conscious Design - The growing interest in environmentally-conscious design, as demonstrated by Heeffer's use of recycled cans, presents a disruptive innovation opportunity for businesses seeking to appeal to socially-aware consumers.
Industry Implications
1. Hospitality - The use of upcycled and sustainable decor in restaurant and hotel environments, as shown by Heeffer's designs for the Midhill American Diner, presents an opportunity for the hospitality industry to invest in environmentally-friendly practices.
2. Retail - The trend of eco-conscious design and upcycling presents a disruptive innovation opportunity for retailers seeking to differentiate themselves and appeal to environmentally-aware consumers.
3. Interior Design - The trend of upcycling and sustainability in decor presents a disruptive innovation opportunity for interior designers seeking to create unique and environmentally-friendly spaces.
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