Weight loss anytime, anywhere with portable fitness electronics
Implications - People have blamed a lack of time, and the inconvenience of having to commute to the gym, as their reasons for being out of shape. Researchers have created a variety of products to address these problems, in the form of high tech, portable gadgets that can be used from anywhere at any time.
Trend Themes
1. Fitness Apps - The mass adoption of smartphones has created an environment in which users are using virtual personal trainers for customizable workouts.
2. Wearable Fitness Technology - Wearable fitness technology has evolved from simple fitness tracking to true coaching and assistance for athletes.
3. Virtual Exercise Experience - Virtual exercise experience leveraging video game technology has become a viable competitor to traditional gym membership.
Industry Implications
1. Healthtech - Opportunities to disrupt the HealthTech industry by combining mobile apps, advanced wearables and bespoke exercise programs.
2. Gaming - Opportunities to create gamified fitness applications, combining exercise with online multiplayer gaming.
3. Home Fitness - Opportunities to create systems for virtual, immersive home-based exercise experiences using high-quality video, gaming technology and wearables.
