Facebook Photo Filters Hope to Draw People Away from Instagram
Christopher DeLuca — August 30, 2011 — Tech
References: digitaltrends & psfk
Facebook photo filters is a concept that has already proven itself to be a successful one: Facebook will be implementing photo filters like the ones found on the popular site Instagram.
Facebook photo filters will allow users to enhance their photos by adding a different sheen and playing with the effects. This is an ingenious attempt by Facebook to encourage its users to share more. It will be interesting to see how effective the Facebook filters are at attracting users away from Instagram.
Implications - Internet users are looking to share their experiences with their digital networks. In this highly competitive space, companies should not be afraid to borrow ideas from their competitors. This notion of enhancing pre-existing ideas can extended to a range of industries.
Facebook photo filters will allow users to enhance their photos by adding a different sheen and playing with the effects. This is an ingenious attempt by Facebook to encourage its users to share more. It will be interesting to see how effective the Facebook filters are at attracting users away from Instagram.
Implications - Internet users are looking to share their experiences with their digital networks. In this highly competitive space, companies should not be afraid to borrow ideas from their competitors. This notion of enhancing pre-existing ideas can extended to a range of industries.
Trend Themes
1. Nostalgic Social Media Features - Facebook's implementation of photo filters aims to draw users away from Instagram.
2. Enhancing User Experience - Companies should consider borrowing successful ideas from competitors to improve their own offerings.
3. Competition in Sharing Experiences - The success of Facebook's photo filters underscores the importance of providing appealing features for users to share their experiences.
Industry Implications
1. Social Media - Social media platforms can incorporate nostalgic features like photo filters to attract more users.
2. Technology - Companies in the technology industry can improve their products by borrowing and enhancing successful features from competitors.
3. Digital Marketing - Incorporating engaging features like photo filters can be an effective strategy to encourage users to share their experiences, benefiting companies in the digital marketing industry.
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