Hoping to stave off individualism, parents formalize interaction through toys
Implications - As technology infiltrates childhood more and more, the desire to push children in a more social-centric direction is taking precedent to help stave off the effects of a society heavily focused on individualism. Requiring multiple players, the toys identify a shift from natural socialization to a new reality where child interaction has evolved to require instigation by parents and playtime aids. This notion is actually dual purpose, as it foster relationships between parents that are craved, but rarely started because of a lack of time and purpose.
Trend Themes
1. Communal Play - Toys that require multiple players and instigate playtime aids are becoming popular to foster relationships and stave off the effects of a highly individualistic society.
2. Interactive Products - Products that incorporate play into functional items (like interactive T-shirts and tablecloths) are becoming increasingly common among children's toys.
3. High-tech Playtime - Kids' toys are incorporating new technology that allows for live video talk, interactive 3D imaging, and photo editing capabilities.
Industry Implications
1. Toy Industry - Companies creating toys for children could consider incorporating high-tech features or making products that allow for communal play to stay relevant in the market.
2. Home Furnishings Industry - Home furnishings companies could explore creating furniture or decor that incorporates play elements for children, like multi-functional activity tables or interactive tablecloths.
3. Educational Industry - Educational organizations could consider incorporating interactive and high-tech components into lesson plans to keep children engaged in learning and foster a more collaborative learning environment.
6 Featured, 54 Examples:
571,100 Total Clicks
Date Range:
May 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
