These Iron-On Patches Bring Reading Back
Michael Baxter — January 4, 2014 — Art & Design
References: desirebooks.au & coolhunting
The book store industry is floundering to say the least, but innovations like this set of iron-on patches are attempting to popularize it again. With the introduction of e-readers, the internet book market and even just good old TV, you'll find less and less people flocking to their local bookstores, but it doesn't mean we can't get some novelty out of it.
Desire Books has found a way to turn literature lovers favourite quotes into iron-on patches that they can use on clothes, bags and whatever other iron-friendly items they own.
With slogans like 'What would Bukowski do,' 'Dashing and Daring' and 'Make Something,' the iron-on patches can be an inspirational and comical reminder that that reading is, in fact, still a thing. They also come 10 colorways to match whatever funky outfit you may want to iron it onto.
Desire Books has found a way to turn literature lovers favourite quotes into iron-on patches that they can use on clothes, bags and whatever other iron-friendly items they own.
With slogans like 'What would Bukowski do,' 'Dashing and Daring' and 'Make Something,' the iron-on patches can be an inspirational and comical reminder that that reading is, in fact, still a thing. They also come 10 colorways to match whatever funky outfit you may want to iron it onto.
Trend Themes
1. Vintage Quote Fashion - Novelty fashion statements using classic literary quotes as design are inspiring a resurgence in reading.
2. Customizable Textile Accessories - Personalized and customizable textile accessories that can be modified according to individual preferences are becoming increasingly popular in the fashion industry.
3. Literary Ephemera Products - Novelty objects that feature quotations and text from classic literature, particularly for decorative purposes, are becoming more widespread as a result of the growing demand for sustainable and eco-friendly products.
Industry Implications
1. Fashion Retail - Fashion retailers can create a new category of accessories featuring literary quotes that can cater to literary enthusiasts.
2. Printing and Publishing - Printing and publishing companies can tap into the market of book lovers by working with designers and fashion brands to create products and merchandise inspired by classic literature.
3. Eco-friendly Products - Eco-friendly product manufacturers can expand their product offerings to include literary ephemera products, promoting literature and sustainability to a broader audience.
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