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Glamorous Songstress Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Rita Ora Poses for the Roberto Cavalli Fall/Winter 2014 Photoshoot

— July 11, 2014 — Fashion
Sultry songstress Rita Ora recently agreed to pose for the Roberto Cavalli Fall/Winter 2014 ad campaign. The platinum blonde singer is no stranger to Cavalli's outlandishly patterned garments so it's no surprise then that the high-fashion designer chose Ora to be his muse for his latest fashion campaign.

The ad campaign focuses on following Ora around as she lives a glamorous high-fashion celebrity lifestyle. Dressed head-to-toe in Cavalli's exuberantly tight body con dresses, Ora looks unbelievably elegant. Ora even has her hair done up extra blonde in a series of Marilyn Monroe-inspired curls as she floats around a classy hotel room in long frocks, high heels and skin-baring shirts. As Ora's music carrier continues to grow it's nice to see her get more and more involved in the fashion world.
Trend Themes
1. Celebrity Fashion Campaigns - The trend of featuring famous personalities in fashion campaigns creates new opportunities for extending brand reach and increasing sales.
2. Patterned Garments - The trend of creating bold and striking patterned garments can open doors for designers to create unique and innovative designs.
3. Celebrity Endorsements - The trend of having celebrities endorse brands creates opportunities for reaching new audiences and creating brand loyalty.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from using celebrity endorsers and experimenting with daring and bold designs.
2. Music Industry - The music industry can expand their reach and influence by partnering with fashion brands and participating in fashion campaigns.
3. Advertising Industry - The advertising industry can benefit from using high-profile personalities to promote brands and products, creating a new space for advertisements and marketing.
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