Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices
References: anthropologie & pinchofcolour
Founder and CEO Linda Treska supports the eco-friendly cosmetic industry through Pinch of Colour -- a brand that focuses on and promotes waterless products. The company offers a wide variety of shades -- from Honey Glow Balms and Honey Silk Marshmallow Tints to Matte Velvet Aria Lip Colors. Each eco-friendly cosmetic product boasts a waterless production and recipe developed "to conserve a precious natural resource." Water's role in the manufacturing of the lip shades is substituted by "soothing botanicals, nourishing natural oils and skin-loving fruit butters." The eco-friendly cosmetics, therefore, boast a non-toxic and hydrating formula that supplements and seamlessly blends with the skin.
In addition, Pinch of Colour is dedicated to making a change beyond ethical production practices. Hence, the company donates part of its proceeds to support water charities and make the resource available and safe to drink in developing countries.
In addition, Pinch of Colour is dedicated to making a change beyond ethical production practices. Hence, the company donates part of its proceeds to support water charities and make the resource available and safe to drink in developing countries.
Trend Themes
1. Eco-friendly Cosmetic Industry - The cosmetic industry can take advantage of eco-friendly practices to promote sustainable and environmentally responsible products.
2. Waterless Product Production - Removing water from the production process can help businesses create more concentrated and efficient products that are also beneficial for the environment.
3. Donation for Water Charities - Brands can use part of their proceeds to support water charities to further their environmental and social responsibility and create positive impact in developing countries.
Industry Implications
1. Cosmetics Manufacturing - Cosmetics manufacturers and brands can embrace a waterless production process to create eco-friendly and non-toxic products while conserving resources.
2. E-commerce - Online retailers can capitalize on the growing trend of eco-friendly cosmetics and promote sustainable and ethical practices to attract environmentally conscious consumers.
3. Non-profit Organizations - Charitable organizations that help provide clean water to people in need can partner with businesses like Pinch of Colour to increase their impact and reach more communities.
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