The Acapulco Gold 'Another Piece of Crap' Shirt is Sassy
Vivian Lau — July 11, 2012 — Fashion
The Acapulco Gold 'Another Piece of Crap' shirt is a playful interpretation on the name of the popular French brand, A.P.C..
There is an iconic A.P.C. tee that features a similar self-depricating slogan, "FASHION IS FOR LOSERS," which Acapulco Gold may be giving a nod to. However, realistically, the not-so-subtle phrase is probably making fun of the expensive brand's namesake. Since the shirt stamps the wearer with such attitude, it holds high potential to offend different individuals. This is not the first shirt of its kind to ridicule a high-end brand though, as the SSUR released its 'Comme des Fuckdown' wear, a gutsy take on the 'COMME des GARCONS' line.
Whatever the intention, 'Another Piece of Crap' is an unmistakably hilarious play on words.
There is an iconic A.P.C. tee that features a similar self-depricating slogan, "FASHION IS FOR LOSERS," which Acapulco Gold may be giving a nod to. However, realistically, the not-so-subtle phrase is probably making fun of the expensive brand's namesake. Since the shirt stamps the wearer with such attitude, it holds high potential to offend different individuals. This is not the first shirt of its kind to ridicule a high-end brand though, as the SSUR released its 'Comme des Fuckdown' wear, a gutsy take on the 'COMME des GARCONS' line.
Whatever the intention, 'Another Piece of Crap' is an unmistakably hilarious play on words.
Trend Themes
1. Self-deprecating Fashion - The trend of fashion items with a self-deprecating or mocking message, such as 'Another Piece of Crap' t-shirt, offers opportunities for disruptive innovation in contemporary fashion design and marketing.
2. Subverting High-end Brands - The trend of subverting high-end brands through playful interpretation, similar to 'Comme des Fuckdown' and 'Another Piece of Crap' shirts, presents opportunities for disrupting the luxury fashion market.
3. Sassiness in Fashion - The trend of using sassy messaging in fashion, as seen in the 'Another Piece of Crap' shirt, offers opportunities for creating memorable and unique fashion items that appeal to younger audiences.
Industry Implications
1. Fashion Design - Fashion designers can capitalize on the trend of fashion items with a self-deprecating or mocking message by creating innovative designs that appeal to the younger generations.
2. Fashion Marketing - The trend of subverting high-end brands through playful interpretation presents opportunities for disruptive marketing in luxury fashion, helping brands appeal to a younger, more rebellious audience.
3. Streetwear Clothing - The popularity of sassy messaging in clothing, as seen in the 'Another Piece of Crap' shirt, offers opportunities for disrupting the streetwear fashion industry through edgy design and messaging.
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