This Fitness App Trains Your Body by Scaring It
Michael Baxter — January 14, 2014 — Tech
References: raceyourself & fastcoexist
Fitness apps are so popular that they've already made it onto platforms that haven't reached the masses yet. RaceYourself, a Google Glass company, is developing a simulator that is built to scare you into shape.
The fitness app won't simply tell a scary story or show you a picture of your latest credit card bill to scare you, but it will put frightening things on screen to encourage movement. The app will have you running from zombies, giant boulders and other equally frightening things in the name of fitness.
The scariest possibility seems to be the train simulator as you truly do hear the oncoming train as you run for your life. The virtual realism combined with the fitness focus makes for a pretty exciting exercise routine
The fitness app won't simply tell a scary story or show you a picture of your latest credit card bill to scare you, but it will put frightening things on screen to encourage movement. The app will have you running from zombies, giant boulders and other equally frightening things in the name of fitness.
The scariest possibility seems to be the train simulator as you truly do hear the oncoming train as you run for your life. The virtual realism combined with the fitness focus makes for a pretty exciting exercise routine
Trend Themes
1. Virtual Reality Fitness - Opportunity for fitness apps to use virtual reality technology to create immersive and engaging workout experiences.
2. Gamified Exercise - Potential for fitness apps to incorporate gamification elements, such as running from zombies and other scary scenarios, to increase motivation and engagement.
3. Experiential Fitness - Emerging trend of fitness apps creating interactive and immersive experiences that go beyond traditional workout routines.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity for health and wellness companies to integrate virtual reality and gamification into fitness apps and programs.
2. Technology - Potential for tech companies to develop virtual reality hardware and software specifically designed for fitness and exercise applications.
3. Entertainment - Opportunity for entertainment industry to collaborate with fitness app developers to create thrilling and immersive workout experiences that combine elements of gaming and storytelling.
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