The Moves App Tracks Your Movement and Calorie Burning Throughout the Day
Andrew Sztein — February 15, 2013 — Tech
References: allthingsd & bitrebels
As the new Moves app for the iPhone proves, you don't necessarily have to be a total gym rat to lead a healthy and active lifestyle.
This ingenious app differentiates itself from the myriad of other fitness apps on the market by not requiring any sort of external peripheral like an arm band or pedometer. The Moves app simply tracks your movement throughout the day and then tells you how far you've gone, how many calories you've burned, and even how you split up your motion throughout the day. Even more impressive is that the app can detect the difference in motion in different exercises such as walking, running and biking. The app does all of this with a smart battery-sensitive system that relies primarily on the motion sensing abilities of the iPhone, but also optionally with the GPS to show the user how many calories get burned between the subway station and Starbucks.
Best of all, the Moves app is completely free and available for download on the iTunes app store now.
This ingenious app differentiates itself from the myriad of other fitness apps on the market by not requiring any sort of external peripheral like an arm band or pedometer. The Moves app simply tracks your movement throughout the day and then tells you how far you've gone, how many calories you've burned, and even how you split up your motion throughout the day. Even more impressive is that the app can detect the difference in motion in different exercises such as walking, running and biking. The app does all of this with a smart battery-sensitive system that relies primarily on the motion sensing abilities of the iPhone, but also optionally with the GPS to show the user how many calories get burned between the subway station and Starbucks.
Best of all, the Moves app is completely free and available for download on the iTunes app store now.
Trend Themes
1. Peripheral-free Fitness Tracking - The trend of designing fitness apps that do not require external peripherals is growing and presents opportunities for app developers to create innovative solutions.
2. Smartphone-powered Health Monitoring - The rise of smartphone-powered health apps that use motion detecting technology and machine learning algorithms allows for constant health monitoring and presents opportunities for healthcare providers to offer more personalized care.
3. Invisible Exercise Tracking - The trend towards creating fitness apps that track physical activity throughout the day presents opportunities for advertisers to focus on promoting healthy habits through invisible, passive monitoring.
Industry Implications
1. Fitness Technology - The emergence of technology-powered fitness tracking platforms is disrupting the fitness industry and presents opportunities for entrepreneurs to design innovative solutions that bridge the gap between fitness and technology.
2. Healthcare - Smartphone-powered health apps and wearables are revolutionizing the healthcare industry and allowing healthcare organizations to monitor patients remotely and offer more personalized care.
3. Marketing and Advertising - The trend of invisible exercise tracking through smartphone apps presents opportunities for marketers to focus on promoting healthy behaviors through passive monitoring and targeted advertising.
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