Packaged snack brands are refreshing packaging portfolios to improve recognition
Trend - CPG snack brands are refreshing their packaging designs to draw more attention to their products while emphasizing standout features. These features include better-for-you ingredients and reduced environmental impact, with intent to capture younger audiences with such practices.
Insight - Younger consumers are becoming more environmentally conscious and health-focused in their purchasing decisions. There is a growing awareness of the impact of plastic waste and a desire to support brands that take active steps towards sustainability. Similarly, consumers are increasingly concerned about the ingredients in their food, seeking options free from artificial additives and high in nutritional value. Such pressures are leading to rebrand strategies to appeal to younger demographics.
Insight - Younger consumers are becoming more environmentally conscious and health-focused in their purchasing decisions. There is a growing awareness of the impact of plastic waste and a desire to support brands that take active steps towards sustainability. Similarly, consumers are increasingly concerned about the ingredients in their food, seeking options free from artificial additives and high in nutritional value. Such pressures are leading to rebrand strategies to appeal to younger demographics.
Workshop Question - How might we innovate our brand's approach to packaging and product design to effectively resonate with environmentally conscious and health-focused younger consumers?
Trend Themes
1. Eco-conscious Packaging Innovation - Sustainable packaging redesigns are transforming consumer perceptions, creating opportunities for brands to distinguish themselves in the crowded snack market.
2. Health-focused Rebranding - With growing consumer interest in healthier ingredients, brands capitalizing on health-focused rebranding can cater to the health-conscious demographic that values nutritional transparency.
3. Nostalgic Snack Resurgence - Leveraging nostalgia in snack branding taps into emotional consumer connections, offering brands a unique entry point to climate eco-friendly and health-centric product lines.
Industry Implications
1. Packaged Food - Navigating changing consumer preferences for sustainability and health, the packaged food industry can harness design innovation to enhance product appeal.
2. Sustainable Materials - The drive towards eco-conscious packaging opens disruptive opportunities in developing innovative, sustainable materials that reduce environmental impact.
3. Brand Strategy & Marketing - Evolving consumer values in health and environmental consciousness pave the way for strategic brand repositioning and marketing tailored to these concerns.
