This New PROPER Crisps Range is HFSS-Compliant
Michael Hemsworth — September 16, 2022 — Marketing
References: proper & talkingretail
This new PROPER crisps range has been unveiled for the UK market as a series of snacks for consumers looking to enjoy a crunchy indulgence in a lifestyle-conscious way.
The crisps are positioned as a healthier alternative to conventional potato chips and contain 30% less fat and salt than the competition. Featuring fiber and protein, the snacks are free from palm oil, gluten-free and also vegan-friendly to ensure they're as applicable as possible for most consumers. The snacks come in three flavors including Flame Grilled Steak, Cheese & Onion and Thai Chilli.
Founder Cassandra Stavrou spoke on the new PROPER crisps range saying, "First it was popcorn, then it was lentil chips. Now we’re ready to take on the snacking category with our newest range.
The crisps are positioned as a healthier alternative to conventional potato chips and contain 30% less fat and salt than the competition. Featuring fiber and protein, the snacks are free from palm oil, gluten-free and also vegan-friendly to ensure they're as applicable as possible for most consumers. The snacks come in three flavors including Flame Grilled Steak, Cheese & Onion and Thai Chilli.
Founder Cassandra Stavrou spoke on the new PROPER crisps range saying, "First it was popcorn, then it was lentil chips. Now we’re ready to take on the snacking category with our newest range.
Trend Themes
1. Lifestyle-conscious Snacking - Opportunity for developing snacks that are positioned as a healthier alternative to conventional snacks
2. Hfss-compliant Snacking - Opportunity for developing snacks that meet criteria for advertising to children and are healthier than most conventional snacks
3. Plant-based Snacking - Opportunity for developing snacks that are free from animal products and friendly for vegan consumers
Industry Implications
1. Snack Industry - Opportunity for this industry to develop innovative snack products that are healthier, conform to advertising regulations and meet the requirements of lifestyle-conscious consumers
2. Plant-based Food Industry - Opportunity for this industry to cater to the growing demand for plant-based snacks and develop products that are both sustainable and healthy
3. Nutrition and Health Industry - Opportunity for this industry to provide research and development support for the snack industry in creating healthier and nutritionally valuable snack products
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