These New Kettle Chips Flavors Respond to Consumer Demand
Michael Hemsworth — April 13, 2023 — Lifestyle
References: kettlebrand & talkingretail
These new Kettle Chips flavors are being launched in the UK to provide consumers with a decidedly spicy range of snacks that are perfect for satisfying increasing demand for piquant foods. The kettle chips come in Sriracha Mayo and Dill Pickle & Jalapeño flavors, which both showcase different kinds of spiciness and heat to accommodate different snacker preferences. The snacks are part of the continued expansion of the potato chip industry towards more unexpected flavor varieties as more shoppers seek to step out of their comfort zone via some of their favorite brands.
A spokesperson for the brand commented on the new Kettle Chips flavors saying, "Showcasing the brand’s extension into livelier, trend-led flavour profiles, the new seasonings have been created using bold and unique combinations from around the world."
A spokesperson for the brand commented on the new Kettle Chips flavors saying, "Showcasing the brand’s extension into livelier, trend-led flavour profiles, the new seasonings have been created using bold and unique combinations from around the world."
Trend Themes
1. Spicy Snacks - The increasing demand for piquant foods presents an opportunity for developing bold and unique flavor profiles in snacks.
2. Unexpected Flavor Varieties - The continued expansion of the potato chip industry towards more unexpected flavor varieties provides an opportunity to create trend-led flavor combinations.
3. Global Flavor Combinations - Incorporating bold and unique flavor combinations from around the world presents an opportunity to create innovative, multicultural snacks.
Industry Implications
1. Snack Food Industry - Developing new spicy and unexpected flavor varieties in the snack food industry can attract a wider range of customers and differentiate from competitors.
2. Food Manufacturing Industry - Incorporating global flavor combinations into food manufacturing can offer innovative and flavorful products that cater to consumers' changing palates.
3. Marketing Industry - Marketing industry professionals can use the trend towards spicy and unexpected flavor varieties to create targeted campaigns and reach a wider audience.
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