Peatos Goes All-In on Plant-Based Branding with New Mascot and Packaging
Niko Pajkovic — March 2, 2022 — Lifestyle
References: peatos & theshelbyreport
California-based snack brand PeaTos has announced it will be transitioning into an entirely plant-based operation, a move that will include updated branding and a new "sassy" female mascot called DJ_P.
Although Peatos has been offering customers a healthy alternative to traditional supermarket chips for quite some time, the new move will see the brand go all-in on its plant-based roots. The company will replace all the corn or potato bases used for regular chips with nutrient-dense peas. As a result, each serving of Peatos delivers two times the amount of protein and three times the amount of fiber compared to a leading salty snack brand.
In addition, the Peatos updated branding aims to appeal to kids by reimagining healthy snacking as a fun and playful activity.
“Kids are the toughest customers, and our research tells us kids love the taste and crunch of PeaTos. We’ve effectively put an end to snack-time negotiation with plant-based snacks that taste just like the leading junk food snacks. Kids can’t tell the difference, and parents love them too,” said Nick Desai, founder and CEO of PeaTos.
Image Credit: PeaTos
Although Peatos has been offering customers a healthy alternative to traditional supermarket chips for quite some time, the new move will see the brand go all-in on its plant-based roots. The company will replace all the corn or potato bases used for regular chips with nutrient-dense peas. As a result, each serving of Peatos delivers two times the amount of protein and three times the amount of fiber compared to a leading salty snack brand.
In addition, the Peatos updated branding aims to appeal to kids by reimagining healthy snacking as a fun and playful activity.
“Kids are the toughest customers, and our research tells us kids love the taste and crunch of PeaTos. We’ve effectively put an end to snack-time negotiation with plant-based snacks that taste just like the leading junk food snacks. Kids can’t tell the difference, and parents love them too,” said Nick Desai, founder and CEO of PeaTos.
Image Credit: PeaTos
Trend Themes
1. Plant-based Snacks - The trend of shifting towards plant-based snacks to replace traditional supermarket chips opens up opportunities for new healthy plant-based snack brands.
2. Kid-friendly Snacks - The trend of reimagining healthy snacking as a fun and playful activity for kids creates opportunities to innovate new plant-based snacks that appeal to children.
3. Alternative Base Ingredients - The trend of using alternative base ingredients such as peas to replace corn or potato bases in snacks presents opportunities to create more nutritious and protein-rich snack options.
Industry Implications
1. Snack Food Industry - The shift towards plant-based snacking options provides opportunities for companies in the snack food industry to innovate and provide healthier alternatives for their customers.
2. Health Food Industry - The trend of replacing traditional snacks with healthier plant-based options opens up opportunities for companies in the health food industry to create new products and expand their customer base.
3. Children's Snack Industry - The rising demand for kid-friendly plant-based snacks presents opportunities for companies in the children's snack industry to innovate and create healthier snack options that appeal to young consumers.
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