Gravity and Calm Bundled a Weighted Blanket and an App Subscription
Laura McQuarrie — October 31, 2018 — Tech
References: calm & gravityblankets
As everyone deserves the gift of good sleep, a limited-edition Gravity x Calm Holiday Collaboration has been launched that gives consumers the chance to discover some great aids—like weighted blankets—for more restful nights in bed.
In the Dream Package, which has been put together by Calm and Gravity just for the holiday season, consumers will find the weighted Gravity Blanket with a plush Calm-branded Duvet Cover, as well as a one-year subscription to Calm's app for sleep, meditation and relaxation. As a limited-edition offering, just 1,000 of the Dream Packages will be made available to consumers.
Sleeplessness is something that affects millions of people around the world yet many consumers are open to changing their lifestyle habits in order to improve their sleep patterns and as a result, their overall health.
In the Dream Package, which has been put together by Calm and Gravity just for the holiday season, consumers will find the weighted Gravity Blanket with a plush Calm-branded Duvet Cover, as well as a one-year subscription to Calm's app for sleep, meditation and relaxation. As a limited-edition offering, just 1,000 of the Dream Packages will be made available to consumers.
Sleeplessness is something that affects millions of people around the world yet many consumers are open to changing their lifestyle habits in order to improve their sleep patterns and as a result, their overall health.
Trend Themes
1. Weighted Blankets for Sleep - The trend of using weighted blankets for better sleep provides opportunities for companies to innovate with new blanket designs and technologies.
2. App-integrated Sleep Aids - The integration of apps with sleep aids like weighted blankets presents opportunities for app developers to create new features and functionalities.
3. Limited-edition Collaborations - The trend of limited-edition collaborations between brands offers opportunities for businesses to create unique and exclusive products that cater to niche markets.
Industry Implications
1. Home Goods - The home goods industry can leverage the trend of weighted blankets for sleep to create innovative products that enhance comfort and relaxation.
2. Technology - The technology industry can capitalize on the trend of app-integrated sleep aids by developing new apps and software to enhance the sleep experience.
3. Retail - The retail industry can benefit from the trend of limited-edition collaborations by partnering with different brands to create exclusive product offerings that generate excitement and demand.
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