This Uniqlo Collection Features Jeffrey Deitch's Work for Under $100
Riley von Niessen — January 16, 2017 — Fashion
References: businessoffashion & hypebeast
The Uniqlo collection dubbed 'Art for All' comes from a collaboration that the Japanese fast fashion brand did with Jeffrey Deitch, a widely renowned art curator and gallerist.
As the name of the project suggests, the aim of it is to offer unique items that are highly accessible -- with the majority of the decorative items retailing for under $30 USD. While the prices vary, none of the items within the Uniqlo collection will cost more than $100 USD.
The whole limited-edition series will be available at New York's Uniqlo flagship stores, which are located at Soho and 34th Street. At these spaces, promotional art events will also be hosted -- such as a "live screen-printing showcase" that will feature Jane Dickson, AIKO, Daze, and Tom Otterness.
As the name of the project suggests, the aim of it is to offer unique items that are highly accessible -- with the majority of the decorative items retailing for under $30 USD. While the prices vary, none of the items within the Uniqlo collection will cost more than $100 USD.
The whole limited-edition series will be available at New York's Uniqlo flagship stores, which are located at Soho and 34th Street. At these spaces, promotional art events will also be hosted -- such as a "live screen-printing showcase" that will feature Jane Dickson, AIKO, Daze, and Tom Otterness.
Trend Themes
1. Affordable Art - Disruptive innovation opportunity: Explore ways to democratize the art industry by making art more affordable and accessible to a wider audience.
2. Limited-edition Collaborations - Disruptive innovation opportunity: Capitalize on the trend of collaborating with influential artists and curators to create limited-edition collections that generate excitement and exclusivity.
3. Live Art Events - Disruptive innovation opportunity: Create immersive experiences by hosting live art events that engage consumers and provide unique interactive opportunities.
Industry Implications
1. Fast Fashion - Disruptive innovation opportunity: Innovate within the fast fashion industry to incorporate art collaborations and limited-edition collections, attracting a wider customer base.
2. Art Retail - Disruptive innovation opportunity: Explore new business models in the art retail industry to make art more accessible and affordable for consumers.
3. Experiential Marketing - Disruptive innovation opportunity: Partner with brands to create live art events that enhance the overall consumer experience and create memorable brand interactions.
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