'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion
Laura McQuarrie — February 11, 2019 — Eco
References: unfortunatelyreadytowear.org & fastcompany
Plenty of designers have put together apocalyptic apparel based on far-off dystopian futures but 'Unfortunately, Ready to Wear' is a concept collection by Luka Sabbat, Milk Studios and the Natural Resources Defense Council that helps to paint a very practical vision based on what we know about climate change. The collection includes utilitarian styles like fireproof jackets with mesh face masks, solar-powered headphones that share storm warnings and bandanas that may be used with filters for safe breathing.
Each of the garments and accessories in the range was created in response to an extreme environmental condition, illustrating that there is still time to adapt before people are forced to adopt real apocalyptic apparel designs out of necessity rather than style. To assist with this, the Unfortunately, Ready to Wear microsite directs visitors to resources for supporting climate action.
Each of the garments and accessories in the range was created in response to an extreme environmental condition, illustrating that there is still time to adapt before people are forced to adopt real apocalyptic apparel designs out of necessity rather than style. To assist with this, the Unfortunately, Ready to Wear microsite directs visitors to resources for supporting climate action.
Trend Themes
1. Apocalyptic Apparel - Disruptive innovation opportunity: Designing functional and stylish clothing that addresses extreme environmental conditions caused by climate change.
2. Utilitarian Styles - Disruptive innovation opportunity: Creating practical and sustainable fashion items like fireproof jackets, mesh face masks, solar-powered headphones, and bandanas with filters for safe breathing.
3. Climate Action Support - Disruptive innovation opportunity: Developing online platforms or microsites that provide resources and support for promoting climate action through fashion and other means.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Augmenting conventional fashion design approaches to incorporate functionality, sustainability, and climate-consciousness.
2. Outdoor Gear - Disruptive innovation opportunity: Rethinking and redesigning outdoor gear to adapt to extreme environmental conditions caused by climate change.
3. Technology Accessories - Disruptive innovation opportunity: Developing wearable technology accessories that integrate sustainability features like solar power and environmental data sharing.
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