Burger King Debuted a New Mask that States Your Order for You
Grace Mahas — August 13, 2020 — Marketing
References: burgerking.be & adweek
Since the onset of the pandemic, wearing a face mask has become the "new normal," and many brands are using the new accessory to creatively advertise –like Burger King. The brand launched a hilarious, burger wrapping face masks that allows consumers to order at the quick-serve restaurant without opening their mouths or taking off the mask.
To get your hands on these soon to be highly coveted branded face masks, consumers can comment on dedicated social posts starting early September 2020. Examples of the new branded Burger King face masks include: 'A Double Steakhouse Please,' and 'A Large Whopper Combo, Fries and Diet Coke Please,' as well as French versions of the same masks.
The new masks are a playful way to reach consumers during an uncertain time while also following social distancing guidelines.
Image Credit: Burger King Belgium
To get your hands on these soon to be highly coveted branded face masks, consumers can comment on dedicated social posts starting early September 2020. Examples of the new branded Burger King face masks include: 'A Double Steakhouse Please,' and 'A Large Whopper Combo, Fries and Diet Coke Please,' as well as French versions of the same masks.
The new masks are a playful way to reach consumers during an uncertain time while also following social distancing guidelines.
Image Credit: Burger King Belgium
Trend Themes
1. Branded Face Masks - The trend of companies using face masks for advertising purposes could lead to the development of more unique, branded mask designs for a variety of different businesses and industries.
2. Contactless Ordering - The introduction of Burger King's mask technology serves as a reminder and potential inspiration for the wider retail industry to continue developing contactless ordering and purchasing options.
3. Humorous Advertising - Burger King's humorous face masks illustrate the power of lightheartedness in advertising, with potential for disruption in the marketing industry for those brands which can leverage humor effectively.
Industry Implications
1. Fast Food Restaurants - The fast food industry may benefit from developments in mask technology and contactless ordering to enhance consumer accessibility and safety.
2. Fashion and Accessories - As face masks become a long-term accessory, companies involved in fashion and accessories hold disruptive innovation opportunities to design unique, branded face masks.
3. Advertising and Marketing - Burger King's humorous face masks offer an example of the potential for innovative, humorous advertising in the wider marketing industry.
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