nutpods Barista oatmilk Comes in Two Varieties
Michael Hemsworth — March 15, 2022 — Marketing
Demand for dairy alternatives to help offer a touch of creaminess and flavor to coffee drinks continues to intensity, which is seeing brands respond with new options like the nutpods Barista oatmilk. The product is characterized by its zero-sugar recipe that is formulated especially with at-home espresso drinks in mind to deliver rich foam and froth for premium results. The creamer comes in two flavors including Cinnamon Dolce and Original, which both come in at 70-calories per eight-ounce serving.
Founder and CEO Madeline Haydon commented on the new nutpods Barista oatmilk saying, "Our zero-sugar brand has always been about giving the consumer choice in creating their own perfect cup of coffee. From our unsweetened line to our allergen-friendly oat line and our new naturally sweetened creamer line, we have created delicious options for coffee drinkers. More recently, when we saw at-home coffee consumption surge, we realized we needed to create a product specifically for espresso drinks for the at-home barista. I’m thrilled to launch the first zero-sugar Barista oatmilk. It has all of the great qualities of our oat line, without the sugar that is found in other oatmilks, and continues our legacy of rich & creamy zero sugar products for consumers searching for healthier options.”
Founder and CEO Madeline Haydon commented on the new nutpods Barista oatmilk saying, "Our zero-sugar brand has always been about giving the consumer choice in creating their own perfect cup of coffee. From our unsweetened line to our allergen-friendly oat line and our new naturally sweetened creamer line, we have created delicious options for coffee drinkers. More recently, when we saw at-home coffee consumption surge, we realized we needed to create a product specifically for espresso drinks for the at-home barista. I’m thrilled to launch the first zero-sugar Barista oatmilk. It has all of the great qualities of our oat line, without the sugar that is found in other oatmilks, and continues our legacy of rich & creamy zero sugar products for consumers searching for healthier options.”
Trend Themes
1. Dairy Alternative Creamers - There is an increasing demand for dairy alternatives, which offers the perfect opportunity for brands to innovate in the creamer market.
2. Zero-sugar Products - The trend towards zero-sugar products is growing, and brands can take advantage of this by offering delicious, naturally sweetened options.
3. At-home Espresso Drinks - As at-home coffee consumption rises, creating products specifically for espresso drinks presents a disruptive innovation opportunity.
Industry Implications
1. Food and Beverage - The food and beverage industry can meet consumer demand for healthier and more sustainable options by developing new dairy alternative creamers.
2. Plant-based Products - The plant-based industry can capitalize on the trend towards zero-sugar products by creating plant-based, naturally sweetened creamers.
3. Coffee Industry - As at-home coffee consumption surges, the coffee industry can disrupt the creamer market by introducing innovative and specifically designed products for espresso drinks.
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