Mission MightyMe Intentionally Introduces Allergens Early
Laura McQuarrie — March 15, 2021 — Lifestyle
References: missionmightyme & fastcompany
Mission MightyMe makes peanut puffs or "puffs with purpose" that help to support early allergen introduction and allergy prevention in later life. While there are many allergy-friendly snacks for kids that are expressly created without some of the top allergens, some of the latest food research shows that early allergen introduction can be valuable for helping food allergies from developing in the first place.
As they are, nuts and nut butters are choking hazards for young ones but Mission MightyMe gets around this with its clean, simple and organic Proactive Peanut Puffs, which are kid-friendly and dissolve quickly. Soon, the brand will also be introducing Proactive Multi-Nut Puffs with a mix of peanuts and tree nuts.
As they are, nuts and nut butters are choking hazards for young ones but Mission MightyMe gets around this with its clean, simple and organic Proactive Peanut Puffs, which are kid-friendly and dissolve quickly. Soon, the brand will also be introducing Proactive Multi-Nut Puffs with a mix of peanuts and tree nuts.
Trend Themes
1. Early Allergen Introduction - Food brands can invest in creating products that support early allergen introduction and allergy prevention, like Mission MightyMe's peanut puffs.
2. Proactive Snacks for Kids - Launching clean, simple and organic snacks that dissolve quickly can help brands attract parents searching for healthy, safe and enjoyable snacks for their young ones.
3. Proactive Multi-nut Puffs - Expanding product lines to include snacks with a mix of different nuts can offer customers a variety of options as well as open opportunities for developing similar allergy-friendly mixes in the future.
Industry Implications
1. Food Manufacturing - Food manufacturers can integrate early allergen introduction as a feature in their products to cater to parents who seek allergy prevention for their children.
2. Healthy Snacks - Healthy snack brands can innovate by launching clean, simple and organic snacks that cater to allergen introduction, and differentiate themselves from the competition.
3. Organic Foods - Organic food brands can capitalize on the growing demand for healthy and safe snacks for children by launching organic snacks like Mission MightyMe's peanut puffs.
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