BIFF's VR Cinema Event Elevates Entertainment With Cutting-Edge Technology
Jana Pijak — February 20, 2019 — Tech
References: biff.kr & koreaherald
Busan International Film Festival (BIFF) launched a VR cinema event series that lets film fans experience the future of entertainment. The family-friendly theater section consists of three parts -- "VR Movie, VR Movie Live and VR Movie Experience."
While the VR Movie portion features a 40 minute long short film, VR Movie Live is a 30 minute session which features a variety of short films that are consumed after the other in one go. Lastly, VR Movie Experience spotlights VR movies that are filled with interactive elements involving the audience.
Taking the film watching experience to new heights, Busan International Film Festival's VR Cinema event series showcases the versatility of virtual reality software and its many uses in the entertainment world. Going beyond visual effects to spotlight audience involvement, this activation speaks to consumers' growing desire for personalized entertainment thanks to VR's ability to " provide each audience member with his or her own perspective."
While the VR Movie portion features a 40 minute long short film, VR Movie Live is a 30 minute session which features a variety of short films that are consumed after the other in one go. Lastly, VR Movie Experience spotlights VR movies that are filled with interactive elements involving the audience.
Taking the film watching experience to new heights, Busan International Film Festival's VR Cinema event series showcases the versatility of virtual reality software and its many uses in the entertainment world. Going beyond visual effects to spotlight audience involvement, this activation speaks to consumers' growing desire for personalized entertainment thanks to VR's ability to " provide each audience member with his or her own perspective."
Trend Themes
1. Versatile VR Software - The rise of VR cinemas showcases the adaptability and functionality of virtual reality software in the entertainment industry.
2. Audience Involvement - Interactive VR cinemas highlight the trend towards immersive experiences that engage the audience through interactive elements.
3. Personalized Entertainment - The use of VR technology in cinemas caters to consumers' increasing demand for customized and individualized entertainment experiences.
Industry Implications
1. Film and Entertainment - The film industry can capitalize on interactive VR cinemas to enhance the movie-watching experience and attract a wider audience.
2. Virtual Reality Software - The VR software industry can leverage the success of VR cinemas to explore new applications and develop innovative features.
3. Experiential Marketing - Brands can embrace interactive VR cinemas as a disruptive innovation opportunity to create immersive marketing campaigns and engage consumers on a deeper level.
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