Karen Stoyanov Tomato Products Explore Digital Farming
Simal Yilmaz — January 5, 2013 — Art & Design
References: 0gms & we-make-money-not-art
Kamen Stoyanov’s 'Tomato Products' depicts an interesting twist on the reverting of the virtual world back to the physical realm.
The concept of digital agriculture, introduced by Facebook’s very own FarmVille, is directly translated into the artist’s thematic project within an intended surreal setting. Stoyanov uses the famous Mackey House at West Hollywood to micro-garden tomato plants in 12 by 12 inch pots, which coincide with the size of land offered to FarmVille players.
The cleverly picked location of West Hollywood, the Mackey House and the outlook of the work space overall create a false “cinematic reality.” A notion further emphasized is the contextual disparity of the glamorous Hollywood and the problematic lives of the existing inhabitants of the city that undertake the agricultural developments. Tomato Products is well thought-out as much as it is thought-provoking.
The concept of digital agriculture, introduced by Facebook’s very own FarmVille, is directly translated into the artist’s thematic project within an intended surreal setting. Stoyanov uses the famous Mackey House at West Hollywood to micro-garden tomato plants in 12 by 12 inch pots, which coincide with the size of land offered to FarmVille players.
The cleverly picked location of West Hollywood, the Mackey House and the outlook of the work space overall create a false “cinematic reality.” A notion further emphasized is the contextual disparity of the glamorous Hollywood and the problematic lives of the existing inhabitants of the city that undertake the agricultural developments. Tomato Products is well thought-out as much as it is thought-provoking.
Trend Themes
1. Virtual Gardening - The trend of virtual reality-inspired gardening presents opportunities for disruptive innovation in creating augmented reality gardening experiences.
2. Digital Agriculture - The trend of digital agriculture creates opportunities for disruptive innovation in developing technologies for remote and automated farming.
3. Surreal Farming - The trend of using surreal settings to depict agriculture presents opportunities for disruptive innovation in developing new approaches to farming and creating unique agriculture experiences.
Industry Implications
1. Agriculture - The agriculture industry can leverage virtual and augmented reality technologies to create new farming experiences, efficiencies, and innovations.
2. Technology - The technology industry can create new solutions for remote and automated farming using sensors, robotics, and other emerging technologies.
3. Art and Design - Art and design can inform new approaches to farming, such as using surreal settings to rethink and reimagine traditional farming practices.
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