House of Creed and St. Regis Hotel Launched a Tea Experience
Colin Smith — February 11, 2025 — Lifestyle
References: instagram & torontoguardian
The House of Creed, renowned for its luxurious fragrances, has partnered with The St. Regis Hotel in Toronto to create an exclusive Afternoon Tea experience. This collaboration, inspired by the scents, colors, and ingredients of Creed perfumes, offers a unique culinary journey. Executive Pastry Chef Victoria Ammendolia and her team have crafted a menu that highlights the flavors and beauty of each fragrance, such as the Carmina Mille-Feuille with Black Cherry Chantilly and Rose Pastry Cream, and the Aventus Pineapple Mousse featuring Hazelnut Praline and Jasmine Ganache.
The House of Creed x The St. Regis Afternoon Tea is available at the Astor Lounge on the hotel's main floor and is designed to evoke the emotional connections and memories associated with Creed fragrances. Brand Ambassador Luis Cavallo emphasized the art of creating unique and long-lasting artisanal fragrances, noting that the experience is intended to stay in the happy place of guests' minds. The collaboration showcases the meticulous craftsmanship of both the fragrance and culinary arts, offering a memorable experience for those who appreciate fine details and artisanal beauty.
Image Credit: St. Regis Hotel
The House of Creed x The St. Regis Afternoon Tea is available at the Astor Lounge on the hotel's main floor and is designed to evoke the emotional connections and memories associated with Creed fragrances. Brand Ambassador Luis Cavallo emphasized the art of creating unique and long-lasting artisanal fragrances, noting that the experience is intended to stay in the happy place of guests' minds. The collaboration showcases the meticulous craftsmanship of both the fragrance and culinary arts, offering a memorable experience for those who appreciate fine details and artisanal beauty.
Image Credit: St. Regis Hotel
Trend Themes
1. Fragrance-infused Dining - The fusion of culinary arts with luxury fragrances introduces a multisensory dining experience that elevates brand narratives.
2. Emotional Gastronomy - Unique culinary offerings aim to create emotional connections and nostalgia, appealing to consumers seeking experiential memories.
3. Hotel Experience Collaborations - Strategic partnerships between hotels and luxury brands can redefine hospitality by offering co-branded, themed experiences.
Industry Implications
1. Luxury Hospitality - The intersection of high-end accommodations and exclusive collaborations invites affluent travelers to seek personalized experiences.
2. Perfume Industry - By engaging in cross-industry partnerships, fragrance brands can broaden their market presence and enhance their brand storytelling.
3. Gourmet Food and Beverage - Incorporating the elements of luxury perfumery into gourmet experiences can create a new segment catering to sophisticated palates.
8.9
Score
Popularity
Activity
Freshness
