The 'Scariest BK' is Dressed Up as the Ghost of McDonald's
Hayley McGlone — October 31, 2016 — Pop Culture
Burger King dressed up as the ghost of McDonald's to become the 'Scariest BK' in the spirit of Halloween.
The Burger King restaurant is covered by a sheet with 'McDonald's' spraypainted on it, along with the signature yellow 'M' logo. The Queens, New York Burger King changed its sign to read: "Booooo! Just kidding, we still flame grill our burgers. Happy Halloween!" This takes a jab at the fact that McDonald's fries its hamburgers.
While the Burger King in Queens is the only one to dress up as the 'Scariest BK', the idea was approved by BK corporate, as the brand posted a video on its YouTube channel. In the video, wind perfectly blows at the sheet draped around the restaurant to give it an even more Halloween appropriate appearance.
The Burger King restaurant is covered by a sheet with 'McDonald's' spraypainted on it, along with the signature yellow 'M' logo. The Queens, New York Burger King changed its sign to read: "Booooo! Just kidding, we still flame grill our burgers. Happy Halloween!" This takes a jab at the fact that McDonald's fries its hamburgers.
While the Burger King in Queens is the only one to dress up as the 'Scariest BK', the idea was approved by BK corporate, as the brand posted a video on its YouTube channel. In the video, wind perfectly blows at the sheet draped around the restaurant to give it an even more Halloween appropriate appearance.
Trend Themes
1. Halloween-themed Pranks - Opportunity for businesses to create spooky and entertaining experiences for customers during the Halloween season.
2. Competitive Branding - Using humor and creativity to take jabs at competitors and differentiate from them in the market.
3. Social Media Marketing - Leveraging viral content and online platforms, like YouTube, to engage with customers and increase brand visibility.
Industry Implications
1. Fast Food Restaurants - Opportunity for fast food chains to create unique and engaging marketing campaigns to attract customers.
2. Hospitality and Entertainment - Possibility for restaurants and entertainment venues to incorporate themed events and decorations to enhance customer experience.
3. Advertising and PR - Potential for advertising and PR agencies to help businesses develop and execute creative and attention-grabbing campaigns.
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