Julien Nonnon's '#le_baiser' Projects Hundreds of Kissing Couples
Hayley McGlone — October 25, 2016 — Art & Design
References: designboom & businessinsider
Julien Nonnon projected hundreds of couples kissing onto various buildings and architectural facets across Paris for his new project '#le_baiser'. The new urban, digital street art experience is intended to spread love and laughter throughout Paris.
Nonnon was inspired by the Alfred de Musset quote "the only true language in the world is a kiss." Nonnon held a casting call for hundreds of couples to be filmed kissing in order to create a 'library of love' that would contribute to '#le_baiser' and that would be shown all over Paris. Nonnon hopes to continue the project and spread his message of love and laughter all over the world.
Couples weren't the only ones to be filmed as part of the project. Nonnon also has families and mother-daughter relationships projected among the couples, to include the portrayal of love in any form.
Photo Credits: businessinsider, designboom
Nonnon was inspired by the Alfred de Musset quote "the only true language in the world is a kiss." Nonnon held a casting call for hundreds of couples to be filmed kissing in order to create a 'library of love' that would contribute to '#le_baiser' and that would be shown all over Paris. Nonnon hopes to continue the project and spread his message of love and laughter all over the world.
Couples weren't the only ones to be filmed as part of the project. Nonnon also has families and mother-daughter relationships projected among the couples, to include the portrayal of love in any form.
Photo Credits: businessinsider, designboom
Trend Themes
1. Urban Street Art - The use of digital street art to spread messages of positivity and love.
2. Kissing as a Form of Art - Kissing is used to create a 'library of love' that is projected onto various buildings to create a romantic and artistic experience.
3. Portrayal of Different Forms of Love - The inclusion of families and mother-daughter relationships amongst the kissing couples in order to showcase love in all of its forms.
Industry Implications
1. Entertainment - Opportunity for artists to utilize urban street art to create romantic and engaging experiences.
2. Tourism - Cities might explore the possibility of creating more experiences that showcase the city through a romantic and artistic lens.
3. Advertising - Brands looking to associate themselves with positive messaging and inclusivity might explore opportunities to be involved in larger scale urban street art projects showcasing love and positivity.
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