Heathrow Celebrates 70 Years of Travel with Its 'First Flight' Ad
Hayley McGlone — July 20, 2016 — World
References: adweek
London's Heathrow International Airport is celebrating 70 years of travel with its new ad 'First Flight.' The ad features a little girl named Harriett and her travel companion, which happens to be a mini rolling suitcase with a wide-eyed owl on the front.
First Flight captures the heartwarming story of the little girl's first flight, from waking up early to arriving at the airport. Harriett is seen putting on her very own aviator hat and goggles, although she substitutes swim goggles for aviation ones for a very Amelia Earhart-esque look. The adorable little girl and her equally cute luggage companion are a reminder of the wonder and excitement of adventure.
Quantas is hosting a contest for people to share their favorite Heathrow memories to celebrate the airport's 70-year history.
First Flight captures the heartwarming story of the little girl's first flight, from waking up early to arriving at the airport. Harriett is seen putting on her very own aviator hat and goggles, although she substitutes swim goggles for aviation ones for a very Amelia Earhart-esque look. The adorable little girl and her equally cute luggage companion are a reminder of the wonder and excitement of adventure.
Quantas is hosting a contest for people to share their favorite Heathrow memories to celebrate the airport's 70-year history.
Trend Themes
1. Heartwarming Airport Ads - Opportunity for airports and airlines to create heartwarming advertising campaigns that evoke emotions and a sense of adventure.
2. Celebrating Travel Milestones - Opportunity for companies in the travel industry to celebrate significant anniversaries with unique and memorable marketing campaigns.
3. Personalized Travel Experiences - Opportunity for businesses in the travel sector to provide personalized and memorable experiences for customers, focusing on individual preferences and emotions.
Industry Implications
1. Advertising - Disruptive innovation opportunity in creating emotional and heartwarming ad campaigns that resonate with audiences in airports and other travel-related locations.
2. Travel - Disruptive innovation opportunity in celebrating travel milestones and providing personalized experiences to enhance customer satisfaction and loyalty.
3. Hospitality - Disruptive innovation opportunity in aligning with airports and airlines to offer personalized services and create heartwarming experiences for travelers.
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